• Understated beauty: ‘Great brands have one big idea that chimes with people’

    Understated beauty: ‘Great brands have one big idea that chimes with people’
    For a brand such as Audi, form really does follow function – which translates into designs that instill a sense of reliability, efficiency and trustIt was the audacious simplicity of it. At last year’s Milan Design Week, a giant ring was suspended inside the courtyard of the city’s Seminario Arcivescovile, a seminary that was built in 1564.Ma Yansong, the founder of MAD Architects, which developed the installation with Audi, explained the thinking behind it: “The illumina

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