• My bricklayer’s gone viral! Why construction workers are the new social media stars

    My bricklayer’s gone viral! Why construction workers are the new social media stars
    From pirouetting diggers to dazzling displays of plastering, astonishing professional skills from unsung experts are winning millions of views
    Among the endless makeup tutorials, coordinated dances and people cutting things open to see if they are made of cake, there is one genre of social media video that has proved to be an unexpected hit: life on building sites.On Instagram, there is a pair of Dutch brickies who, with cameras strapped to their helmets and microphones attached to their tools,

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