• X UK revenues drop nearly 60% in a year as content concerns spook advertisers

    Elon Musk-owned site reports plunging profits amid outcry over use of AI tool Grok to create sexually explicit imageryBusiness live – latest updatesUK revenues at Elon Musk’s X fell by almost 60% in a year as advertisers pulled their spending over concerns about the social media platform’s content.News of the plummeting financial performance comes after X switched off the image creation function on its AI tool Grok for the vast majority of users after a widespread outcry about

Follow @advertising_uk1 on Twitter!