Advertising news

• Tony Brignull obituary

  13-01-2025 15:17
  Advertising copywriter who brought ‘personality’ to products including Cinzano, Shredded Wheat and Parker pensTony Brignull, who has died aged 87 of lymphoma, was an advertising copywriter and creative director whose motto was that a good ad, in print or on screen, must “speak to people”. He was widely regarded as one of the best in the business during a quarter of a century (1967-92) at the influential agency Collett Dickenson Pearce (CDP).Literate and blessed with an im
  
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• Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 82

  13-01-2025 12:38
  
  Tributes paid to Italian known for images that drew attention to social themes including HIV/Aids and racismTributes have been paid to Oliviero Toscani, the Italian fashion photographer renowned for the provocative images used in Benetton’s advertising campaigns, who has died aged 82.Toscani, who for two decades was the art director of the global clothing chain, died on Monday after being hospitalised close to his home in the Tuscan town of Cecina. Continue reading...
  
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