• UK data regulator criticises Google for ‘irresponsible’ ad tracking change

    UK data regulator criticises Google for ‘irresponsible’ ad tracking change
    ICO says allowing advertisers to track digital ‘fingerprints’ will undermine consumers’ control over informationBusiness live – latest updatesBritain’s data protection regulator has labelled Google as “irresponsible” for allowing advertisers to track customers’ digital “fingerprints”, amid fears even privacy-conscious users will find the online monitoring technique difficult to block.The UK Information Commissioner’s Office (ICO)

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