Advertising news

• John Lewis Christmas ad shows search for perfect gift – video

  14-11-2024 09:30
  
  This year's John Lewis Christmas ad breaks the mould – by actually being about Christmas shopping, without a lovable penguin or snowman in sight. The Narnia-inspired tale is about a woman’s last-minute dash to buy the perfect gift for her sister. There is still magic: like the children in The Lion, the Witch and the Wardrobe, she tips through a rack of dresses into a world of memories that give glimpses of her sister growing up John Lewis Christmas advert this year tells tale of two
  
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• Most UK TV ads for sweets and snacks shown before children’s viewing watershed

  14-11-2024 01:01
  Research has prompted claims firms such as Mars, Haribo and PepsiCo are in ‘flagrant’ breach of codes of behaviour Most TV adverts for sweets, crisps and chocolate shown when children are likely to be watching are placed by firms who claim not to promote their products to that age group.The disclosure, in new research by the University of Liverpool, has prompted claims that food giants such as Mars, Haribo and PepsiCo are in “flagrant” breach of their own codes of behavio
  
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• John Lewis Christmas advert this year tells tale of two sisters

  14-11-2024 01:01
  
  This year’s ad is actually about going shopping and features Oxford Street store plus song by Richard AshcroftShocking! John Lewis’s Christmas advert is actually about … shoppingOver the years its Christmas adverts have featured a menagerie of lovable creatures but this year John Lewis is tugging on heartstrings with a Narnia-inspired tale of two sisters that for the first time gives its struggling department stores a starring role.After last year’s lighthearted outing f
  
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