Advertising news

• ‘I woke up and found myself famous’: Rory Sutherland on his TikTok success

  28-10-2024 13:35
  
  Advertising executive, 58, shares old-school tricks of the marketing trade, enjoyed by millions of viewersRory Sutherland is reaching for an analogy to describe his newfound status as one of the UK’s most viral TikTokers. “It’s a bit like Lord Byron, I woke up and found myself famous.”That he conjures up the name of a 19th-century romantic poet tells you a lot: Sutherland is not your average social media influencer. Continue reading...
  
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• Anthony Albanese could prove his moral courage with bold action to battle gambling harm | Jenny Ware

  28-10-2024 03:33
  
  More than 16 months after the parliamentary committee (of which I was a member) handed down a bipartisan report, the PM is yet to respondBarely weeks after being elected prime minister in 1996, John Howard’s leadership, political courage and integrity were put to the test on the issue of gun ownership following the tragic mass shooting at Port Arthur. It was a test he passed – Australians have lower rates of gun ownership than our counterparts thanks to gun reform, and have not been
  
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