Advertising news

• Dementia is not a living death – I’m very much alive | Letter

  28-03-2024 19:24
  
  Willy Gilder thinks the Alzheimer’s Society latest ad campaign is a mistake and would like to see it withdrawnThe chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times i
  
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• Independent to take control of BuzzFeed and HuffPost in UK and Ireland

  28-03-2024 17:17
  
  Media companies to combine publishing and advertising platforms to target gen Z and millennialsThe Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said.The two media companies will combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”. Continue re
  
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