• The digital signal is improving at ITV – finally | Nils Pratley

    The digital signal is improving at ITV – finally | Nils Pratley
    Traditional ad revenue may be suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over
  • Profits may be down but the digital signal is improving at ITV – finally | Nils Pratley

    Profits may be down but the digital signal is improving at ITV – finally | Nils Pratley
    Traditional ad revenue is suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over, an

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