Advertising news

• Want to come up with a winning election ad campaign? Just be honest | Torsten Bell

  18-02-2024 10:30
  
  New research unfortunately reveals little consistency in what works with voters and what doesn’t – except to rely on the factsThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen
  
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• Want to come up with a winning election ad campaign? Go with the evidence, not your gut | Torsten Bell

  18-02-2024 10:30
  
  New research reveals different political ads work in different times and different placesThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen on waiting that long. So they spend a lot of tim
  
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