Advertising news

• ‘Suddenly it’s cool’: children believe use of influencers in gambling ads makes it seem fun

  11-02-2024 15:00
  
  Study funded by Australian Research Council demonstrates need for strict advertising regulations, academics sayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChildren as young as 12 believe celebrities and influencers who are paid to promote gambling are making the practice seem safe, normal, attractive and fun, according to a new study.The study, funded by the Australian Research Council, heard from children who bel
  
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• Australian media mourns Harold Mitchell, the man who ‘changed how advertising works’

  11-02-2024 05:16
  
  Tributes flow for pioneer and ‘doyen’ of industry who has died at the age of 81Get our morning and afternoon news emails, free app or daily news podcastHarold Mitchell, the advertising industry figure known as Australia’s pioneering and most influential media buyer, has died, aged 81.The Melbourne businessman said in his autobiography that he and a few others “changed how advertising works” in Australia by separating the buying strategy from the creatives.Sign up fo
  
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