• Art of the attack ad: six memorable angles the Conservatives have tried

    Art of the attack ad: six memorable angles the Conservatives have tried
    Tory ads for general elections have ramped up paranoia over quality of life, the economy and Labour politicians’ integrityFrom the devastating to the downright desperate, the Conservatives have a rich – if chequered – history of devising political attack advertisements designed to see off Labour.At their best, they have the power to tap into the nation’s doubts about the party, most obviously preying on suspicions that it will tax and spend the moment it seizes the levers

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