Advertising news

• Tiger Woods, Nike and the end of the all-encompassing athlete-brand marriage

  10-01-2024 17:35
  Golden age of the lucrative partnership overlapped with the final days of the American monocultureThe announcement that Tiger Woods and Nike have called time on their 27-year commercial partnership came as no surprise to anyone who has been paying close attention. It has been nearly a decade since Nike, which said in a recent earnings call it will seek $2bn in cost savings over the next three years, stopped making golf equipment, including balls, clubs and bags. Woods’s limited schedule af
  
  Read more

• Calvin Klein ad with singer FKA twigs banned for making her ‘stereotypical sexual object’

  10-01-2024 15:29
  UK Advertising Standards Authority rules ad featuring partial nudity must not appear againA Calvin Klein advertisement featuring the British singer FKA twigs has been banned by the UK’s Advertising Standards Authority, on the grounds that it presented her as “a stereotypical sexual object”.The poster featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks, along with the caption “Calvins or nothing”. Continu
  
  Read more

Follow @advertising_uk1 on Twitter!