Advertising news

• The Guardian view on festive marketing: stop spending like there’s no tomorrow | Editorial

  21-11-2023 19:21
  
  Between Black Friday and Christmas we will see adverts encouraging people to desire things that don’t reveal what they could cost the planetLate in November 1998, a British newspaper alerted its readers to a strange quirk of American culture. At 5am on the day after Thanksgiving, queues were forming at US shopping malls, and the roads were busy with more would-be shoppers. It was called “Black Friday”, explained the reporter, the day when retailers could expect to see their bot
  
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• Ad industry grapples with role selling consumption in climate crisis

  21-11-2023 14:00
  
  Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?When Bartle Bogle Hegarty won one of the advertising industry’s most coveted prizes – the Effectiveness award – for their amazing car-selling prowess, two executives from another company worked out that the resultant carbon emissions of the extra 132,700 Audis that BBH had managed to shift came to about 5.2m tonnes, roughly equivalent to the annual CO2 emissions of U
  
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