Advertising news

• Warner Bros. Discovery live sports tier to launch on Oct. 5

  19-09-2023 22:47
  
  Warner Bros. Discovery pursues a “different” strategy for sports on Max.
  
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• Nestlé consolidates European media with WPP

  19-09-2023 21:46
  
  WPP’s OpenMind will now be the sole media agency handling 47 markets in Europe for Nestlé.
  
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• US political ad spending expected to hit record $12 billion in 2024

  19-09-2023 19:40
  
  Assembly projects record advertising investment in down-ballot races.
  
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• Flamin’ Hot and Megan Thee Stallion create fake university to raise real HBCU scholarship dollars

  19-09-2023 18:39
  
  The Flamin’ Hot University campaign featuring Megan Thee Stallion will fuel scholarship funds at the rapper’s alma mater, Texas Southern University.
  
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• TBWA’s Nancy Reyes set to join BBDO as Americas CEO

  19-09-2023 17:02
  
  TBWA’s Nancy Reyes is joining BBDO. 
  
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• Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more

  19-09-2023 16:09
  
  A dad offers unsolicited advice to his adult son in a MassMutual spot. 
  
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• Why WPP’s Rob Reilly is the ad industry’s newest podcaster

  19-09-2023 15:00
  
  WPP Global Chief Creative Officer Rob Reilly discusses his new “Screaming Creativity” podcast, the best work right now, AI and the future of the industry.
  
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• Mastering the new requirements for effective omnichannel marketing

  19-09-2023 15:00
  
  Utilizing mobile engagement data and scaling insights to other channels, all via predictive modeling and machine learning, can drive true omnichannel success.
  
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• From hate speech to AI music: the YouTube chief trying to leap tech’s biggest hurdles

  19-09-2023 15:00
  
  Alison Lomax, London chief of the video platform, says it is committed to embracing artificial intelligence – but ‘responsibly’Alison Lomax’s presence on the video streaming platform she runs is relatively scant compared with the YouTubers with whom she spends much of her time.But what clips exist succinctly chart the marketing tech revolution she’s been navigating: there’s a badly framed 12 minutes from 2014 of Lomax lecturing on the rise of influencers worki
  
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• Coors Light returns to the Super Bowl

  19-09-2023 14:48
  
  Big game ad comes at a time of “game-changing momentum.”
  
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• Zulu Alpha Kilo comically skewers the normalizing of unpaid internships in advertising

  19-09-2023 14:25
  
  ‘Unpaid Is Unfair,’ produced with the National Association of Colleges and Employers, is the culmination of a project that began four years ago.
  
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• The 4A’s will help agencies measure carbon footprint via new partnership

  19-09-2023 14:00
  
  Members of 4A’s will get access to carbon measurement tools and solutions to achieve net zero emissions.
  
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• Edelman, McCann, Ogilvy, Publicis called out for work with fossil fuels in new out-of-home campaign

  19-09-2023 12:00
  
  Environmental activist group Clean Creatives is once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.
  
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• Watch: Madonna Badger on elevating women’s place in advertising

  19-09-2023 11:30
  
  Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.
  
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• Watch at 11:30 a.m. EDT: Madonna Badger on elevating women’s place in advertising

  19-09-2023 11:30
  
  Madonna Badger discusses her work with See It Be It and how women impact the future of creativity.
  
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• Roberto Alcazar on 305 Worldwide’s ‘culture-first’ approach

  19-09-2023 11:30
  
  ‘Culture is active; it doesn’t stay in a box,’ writes the executive VP and managing partner.
  
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• Yahoo only big supply source free of made-for-advertising inventory, according to audit

  19-09-2023 11:00
  
  As industry scrutiny mounts, finding and defining made-for-advertising sites gets tricky, according to Jounce report. 
  
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• Yahoo only big SSP free of made-for-advertising inventory, according to audit

  19-09-2023 11:00
  
  As industry scrutiny mounts, finding and defining made-for-advertising sites gets tricky, according to Jounce report. 
  
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• Brand boycotts—how LGBTQ+, Gen Z, boomers and others respond to companies’ social stances

  19-09-2023 11:00
  
  Over half of consumers have boycotted a brand for its stance on a social issue, a new survey finds.
  
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