Advertising news

• VideoAmp laying off 10% of workforce in the latest measurement shakeup

  14-09-2023 22:19
  
  The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round.
  
  Read more

• X turns to Google to sell programmatic ads as it struggles to regain ad dollars

  14-09-2023 21:00
  
  The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions.
  
  Read more

• The List launches ‘The Modern CMO Playbook,’ a marketing game plan for the future

  14-09-2023 20:00
  
  The List, a group of advertising and marketing insiders selected by Ad Age and Meta, launches "The Modern CMO Playbook" to tackle today's leading challenges.
  
  Read more

• Football marketing news—Captain Morgan recruits Victor Cruz, Bebe Rexha for NFL treasure hunt

  14-09-2023 19:09
  
  Tracking ads, brand moves and more.
  
  Read more

• Advertisement

• Creator and influencer trends brands need to know about right now

  14-09-2023 18:57
  
  This week: Tennis champion Coco Gauff draws eyes to Rolex, TikTok expands its e-commerce platform to the U.S. 
  
  Read more

• Ikea hires McCann for global branding

  14-09-2023 18:17
  
  Swedish home goods chain Ikea is working with McCann for its global brand campaigns.
  
  Read more

• Watch the newest commercials from Citi, Autotrader, Peloton and more

  14-09-2023 16:56
  
  Citi says, “We’re not a startup, but our Innovation Labs use new technologies to help keep your information secure.”
  
  Read more

• Nielsen replaces CEO amid measurement turbulence

  14-09-2023 15:51
  
  Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman.
  
  Read more

• Advertisement

• GroupM strikes deal with A+E to secure sponsorships for diverse programming

  14-09-2023 15:30
  
  The goal of the deal is to help speed the pace of development of diverse content. 
  
  Read more

• GroupM strikes deal with A+E to fund diverse programming

  14-09-2023 15:30
  
  The goal of the deal is to help speed the pace of development of diverse content. 
  
  Read more

• Tubi’s niche programming ‘just keeps going’ in Mischief’s absurd new ads

  14-09-2023 15:00
  
  Four spots extend Tubi’s “rabbit hole” theme, while a separate series spoofs studio football analysts.
  
  Read more

• How brands can leverage the massive in-store retail media opportunity

  14-09-2023 14:56
  
  More than double the reach of digital audiences, in-store retail media enables brands to reach relevant shoppers at scale and drive measurable conversion.
  
  Read more

• ‘Saw X’ promo spoofs Nicole Kidman’s AMC ad about the magic of cinema

  14-09-2023 14:30
  
  ‘Somehow, self-amputation feels good in a place like this,’ says Billy the Puppet.
  
  Read more

• How CeraVe's influencer event doubled as an enormous content studio

  14-09-2023 12:00
  
  Behind the scenes of the Acne Academy, which featured more than 350 influencers, including Charli D’Amelio and Zach King.
  
  Read more

• Global influencer marketing spend expected to hit $34 billion in 2023

  14-09-2023 12:00
  
  Marketers invested over $5.3 billion into macro-influencers and another $4.4 billion into brand ambassadors in 2022, according to market research firm PQ Media.
  
  Read more

• Media.Monks launches experience offering

  14-09-2023 11:30
  
  Experience.Monks will specialize in design, events, Web3, gaming, AR, VR and more.
  
  Read more

• Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand

  14-09-2023 11:00
  
  Annual Loyalty Leaders report from Brand Keys shows several streaming brands moving in opposite directions.
  
  Read more

Follow @advertising_uk1 on Twitter!