Advertising news

• Football marketing news—see Progressive's newest NFL ‘Replay’ ad

  07-09-2023 22:19
  
  Tracking ads, brand moves and more.
  
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• Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

  07-09-2023 22:12
  
  Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering.
  
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• DirecTV gets Travis Kelce to read bedtime stories to soothe your ‘Sunday scaries’

  07-09-2023 21:00
  
  A DirecTV audiobook with 11 sleep tracks is available on Spotify, so you can face the workweek after a fun day of football.
  
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• What Disney’s Charter blackout means for advertising and the future of cable TV

  07-09-2023 20:33
  
  Ad buys aren’t expected to be impacted, but the ongoing Spectrum carriage dispute between Disney and Charter may exacerbate cable TV’s decline.
  
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• Slim Jim and Cinnabon are getting ‘married’ on X after Twitter flirting

  07-09-2023 19:55
  
  Behind the ‘Slimabon’ stunt that has won attention from Slim Jim and Cinnabon fans.
  
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• Watch the newest commercials from PetSmart, Quaker, Dave & Buster’s and more

  07-09-2023 18:56
  
  PetSmart promotes its Treats rewards program.
  
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• Peyton Manning dreams of a baguette blimp in NBC’s amusing new Paris Olympics promo

  07-09-2023 18:00
  
  The spot, produced by Manning’s Omaha Productions, kicks off the network’s fall campaign driving interest for next summer’s Games.
  
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• Movie trailers are far too long. Just give me the vibe, don’t walk me through it like a stupid baby | Rebecca Shaw

  07-09-2023 17:00
  
  There is no way to talk about this without sounding like the ‘old man yells at cloud’ meme, but here I goIf there is one thing people in my life know about me, it is that I am a beautiful genius with incredible skin. No wait, not that one. It’s that I am punishingly punctual. I included “punishingly” just in case you thought I was one of those chill, easy breezy on time people. I’m not, I’m stressed.There is a stereotype that queer people tend to run lat
  
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• Pepsi brings back vintage Madonna, Britney Spears ads for MTV’s Video Music Awards

  07-09-2023 15:00
  
  The soda brand has also revived other classic music spots, including Robert Palmer’s “Simply Irresistible.”
  
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• Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy

  07-09-2023 15:00
  
  Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker extends its deal with NBC’s “Sunday Night Football.”
  
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• Heinz partnered with decor brand Lick to make ketchup-red paint

  07-09-2023 14:15
  
  Limited-edition Red HTK 57 paint mirrors the Heinz ketchup color when it dries.
  
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• Freelance marketplace Fiverr tackles AI job fears in new campaign

  07-09-2023 14:00
  
  Fiverr's new in-house campaign takes an optimistic view of AI in a highly pressurized job market.
  
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• How Taylor Swift will boost movie ad sales during the Hollywood strikes

  07-09-2023 12:00
  
  Screenvision Media opens ad inventory for custom “Taylor Swift: The Eras Tour” program.
  
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• A-List & Creativity Awards 2024—everything you need to know

  07-09-2023 12:00
  
  The awards feature 11 new categories; entries close Dec. 5.
  
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• This TikTok creator’s dark toy-filled humor attracts Burberry, Prime Video and other brands

  07-09-2023 11:30
  
  A number of brands have partnered with @Sylvaniandrama creator Thea von Engelbrechten to be featured in her TikTok channel’s “Desperate Housewives”-inspired storylines. 
  
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• Bud Light isn’t the only polarizing big-name brand

  07-09-2023 11:00
  
  Seemingly apolitical brands such as Swiffer, DiGiorno and State Farm have big divides in Democrat and Republican support, Engagement Labs finds.
  
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• AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec

  07-09-2023 11:00
  
  Martin Sorrell and ChatGPT were both asked about the state of the industry, the emergence of Threads, the future of AI and more.
  
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