Advertising news

• Verizon covers the cost of YouTube’s 'NFL Sunday Ticket' in new campaign

  27-07-2023 20:52
  
  Buffalo Bills quarterback Josh Allen stars in the spots from Ogilvy.
  
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• Meta downplays Threads in favor of AI, metaverse investments

  27-07-2023 19:14
  
  The tech giant is not backing down from virtual worlds, despite mounting losses and investor confusion.
  
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• Creator marketing news and trends—Paris Hilton teams up with Mschf and Crocs, TikTok launches text posts

  27-07-2023 17:51
  
  The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.
  
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• Watch the newest commercials from Paramount+, Walgreens, ZipRecruiter and more

  27-07-2023 17:28
  
  ZipRecruiter shows how its “Invite to Apply” function works.
  
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• Comcast profit beats expectations even as TV subscribers vanish

  27-07-2023 16:15
  
  Results at the media and telecom conglomerate showed a disparity in trajectories among the various units.
  
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• See Maker’s Mark's first ad from Leo Burnett as brand tries to grow global image

  27-07-2023 15:00
  
  “They Say” highlights defying convention as the whiskey brand looks to raise its international profile.
  
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• How Pepsi is challenging the rum and Coke

  27-07-2023 15:00
  
  “Better with Pepsi” campaign features rum-label Pepsi logos.
  
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• Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

  27-07-2023 14:00
  
  Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients.
  
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• Amazon tops Kantar’s new Brand Inclusion Index

  27-07-2023 14:00
  
  Report found that the majority of consumers have experienced recent discrimination.
  
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• McDonald’s developing new store format called CosMc's

  27-07-2023 13:57
  
  The fast food chain expects to test the new stores in some markets starting early next year.
  
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• R/GA launches fractional work program for agency alumni

  27-07-2023 12:30
  
  The Associates program promises a minimum of 20 weeks of work a year to former R/GA employees and freelancers.
  
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• Why some DTC brands prefer Threads over Twitter

  27-07-2023 12:00
  
  App now known as X still isn't catching on with these brands, who have gravitated to the new Meta app.
  
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• The top 5 'Barbie' brand collabs we didn’t see coming

  27-07-2023 12:00
  
  From a goliath doll to Ken on Bumble—the summer of Barbie has featured multiple surprise brand moves.
  
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• Latino marketing—how brands can regain the trust of a $2 trillion market

  27-07-2023 12:00
  
  2023 Hispanic Sentiment Survey finds big brands are failing to play a significant role in Hispanics’ journey of progress.
  
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• Jell-O rebrands to attract younger parents and kids

  27-07-2023 12:00
  
  The gelatin and pudding brand’s last update was in 2013.
  
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• Introducing the 2023 Small Agency of the Year Awards winners

  27-07-2023 11:45
  
  A definitive guide to judging, submissions and winners of Ad Age’s 2023 Small Agency of the Year Conference and Awards.
  
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• Connelly Partners gave Gorton's Seafood a youth-focused facelift via TikTok

  27-07-2023 11:28
  
  Gorton’s launched an AR filter enabling users to catch its fish in their mouths.
  
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• Why Pulp+Wire is a ‘dream’ agency

  27-07-2023 11:27
  
  Pulp+Wire recognizes the value of giving back to its community.
  
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• OddCommon values employee mental health

  27-07-2023 11:27
  
  OddCommon has mandatory PTO for its employees.
  
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• The Variable’s ‘Protest Plushie’ gave anti-choice politicians wombs of their own

  27-07-2023 11:26
  
  The protest in the form of a plushie was distributed to activist groups supporting reproductive rights, as well as legislators on both sides of the aisle.
  
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• Terri & Sandy’s ‘Strands for Trans’ continues its evolution

  27-07-2023 11:26
  
  The effort notched 2 billion impressions in media despite a paid media budget of only $500.
  
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• Terri & Sandy puts purpose to work for Barba, Aspercreme—and even Santa

  27-07-2023 11:25
  
  For the 2022 holidays, the agency decided to skip the usual greeting card and instead prepare a children’s book called “Santa’s Slay.”
  
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• Activista sends the world a climate wake-up call

  27-07-2023 11:25
  
  Agency's philosophy is “Good simply isn’t good enough anymore. If you want to stand out, you have to go further.”
  
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• Function Growth established itself as a plug-in agency to boost e-commerce for DTC brands

  27-07-2023 11:24
  
  The agency helped Wellow, a compression sock company, post $5 million in revenue in its first year.
  
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• Fable.works makes creative that is fun and trippy

  27-07-2023 11:24
  
  Legendary rock magazine Creem tapped the small agency to help it relaunch after a 33-year hiatus.
  
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• Kristin Van Note brings common sense and reality to creative at Joan

  27-07-2023 11:23
  
  Van Note also led the global transformation of eBay, which released its first brand campaign in three years.
  
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• Jetting off to the sun? The adverts are selling you a ticket to climate disaster | Andrew Simms

  27-07-2023 08:00
  
  Airlines have missed 98% of their previous environmental targets yet they keep pushing to persuade more people to flyEven with lethal wildfires licking around southern Europe’s holiday hotspots, airlines such as Ryanair are still flying people towards the flames. Aviation, dubbed “the fastest way to fry the planet’ by environmental campaigners, due to its high carbon emissions, is back as our default means of getting away. But our chosen means of transport, flying, incrementall
  
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• Meta has strong second quarter behind Reels, layoffs

  27-07-2023 00:15
  
  The company is betting on Reels to draw more attention to its social networks.
  
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