Advertising news

• Netflix password crackdown delivers millions of new members

  19-07-2023 22:32
  
  Earnings report comes as platform eliminates lowest ad tier
  
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• Apple tests ‘Apple GPT,’ develops generative AI tools to catch OpenAI

  19-07-2023 21:23
  
  The AI push has become a major effort for Apple, with several teams collaborating on the project.
  
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• Realtor.com makes a game out of getting free rent

  19-07-2023 20:43
  
  Listings marketplace debuted the Great Rental Search Party.
  
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• Watch the newest commercials from TravisMathew, Dick’s, JPMorgan Chase and more

  19-07-2023 16:09
  
  Apparel brand TravisMathew says, “We believe that summer is a state of mind.”
  
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• Top accessible brands 2023

  19-07-2023 16:03
  
  Google, Apple, Lego, Sony PlayStation and Barbie are among the top accessible brands Ad Age Amp leaders spotlight to commemorate Disability Pride Month.
  
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• How to optimize advertising effectiveness when every dollar counts

  19-07-2023 14:45
  
  Get the most out of your advertising budget with four expert tips to optimize advertising effectiveness and navigate advertising downturns.
  
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• GM-backed Cruise ad bashing human drivers criticized by top safety advocate

  19-07-2023 14:00
  
  A former NHTSA administrator is criticizing a campaign that aimed to portray autonomous driving as a solution for the high rates of deaths related to car crashes in the U.S.
  
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• How U.S. Bank is tackling language barriers in finance

  19-07-2023 12:00
  
  U.S. Bank is tackling language barriers in finance and highlighting the issue in its recent "Translators" documentary made with McCann.
  
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• Advertisers can increase digital ad attention by optimizing campaigns before bidding

  19-07-2023 12:00
  
  The Magna study measured more than 24 million impressions of real-time test ads for CVS Health and Outback Steakhouse. 
  
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• Ad Age Best Places to Work 2024—how will your company stack up?

  19-07-2023 12:00
  
  The annual Ad Age Best Places to Work list recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development.
  
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• Wunderman Thompson’s Josh Loebner on ‘honoring accessibility and inclusive design’

  19-07-2023 11:45
  
  The global head of inclusive design writes about authentically engaging the disabled community—and taking a victory lap with colleagues and clients at Cannes. 
  
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• Threads in the fediverse—why brands should start planning for a decentralized internet

  19-07-2023 11:30
  
  The new network will allow users to follow and interact with each other on different platforms, such as Mastodon.
  
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• Why ‘Barbie’ represents a new era in movie marketing—and how the brand lured new fans

  19-07-2023 11:00
  
  Film’s marketing features over 100 inescapable partnerships.
  
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• Former Johannes Leonardo president Bryan Yasko joins Accenture Song

  19-07-2023 11:00
  
  Brian Yasko departed from Johannes Leonardo in April.
  
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• Bally Sports embraces shorter MLB games in new marketing effort

  19-07-2023 11:00
  
  The regional sports network brand plugs ‘Short Boys’ beers as it seeks greater fan awareness amid financial troubles.
  
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