Advertising news

• VidCon takeaways for marketers, from AI buzz to the globalization of influencers

  28-06-2023 21:04
  
  At last week’s annual California convention, creators and marketers discussed trends shaping the influencer marketing space
  
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• How marketers can use live football TV data to reach viewers beyond game day

  28-06-2023 20:00
  
  With access to sophisticated data, brands can take their live TV sports solutions further by better understanding the impact they’re having on their audiences.
  
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• Barbie-maker Mattel tries to block Burberry’s ‘BRBY’ trademark application

  28-06-2023 19:00
  
  Mattel filed a notice of opposition over Burberry's BRBY trademark application.
  
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• Watch the newest commercials from Wendy’s, Hulu, Coca-Cola and more

  28-06-2023 17:36
  
  Wendy’s wants you to know that it’s open until “midnight or later.”
  
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• Why brands need to stop ‘purpose’ pandering

  28-06-2023 17:00
  
  Purpose is not a watered-down reflection of whatever happens to be trending on social media.
  
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• How Starry, PepsiCo’s new lemon-lime soda, is marketing itself

  28-06-2023 16:17
  
  Michael Smith, head of brand marketing, discusses “irreverent optimists,” an NBA partnership and why he admires YouTube TV.
  
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• How to create a marketing playbook that builds on what already works

  28-06-2023 14:52
  
  It’s smart to rely on the essentials—the things that are still relevant and effective—and then to experiment with emerging technologies and trends.
  
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• Stellantis names first Black ad agency of record and it's female-owned

  28-06-2023 14:00
  
  Automaker's supplier development program helped TKT & Associates get to know brands.
  
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• See AB InBev’s new ad celebrating its workers as it deals with continued Bud Light fallout

  28-06-2023 14:00
  
  “That’s Who We Are” from Anomaly comes as AB InBev tries to leave influencer controversy behind.
  
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• Jeep-owner Stellantis hires first-ever AOR for Black audiences

  28-06-2023 14:00
  
  The hiring of TKT & Associates continues a trend of automakers brining on more diverse agencies.
  
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• Kroger launches retail media self-service platform

  28-06-2023 12:30
  
  The goal is to make it easier for advertisers to activate, measure and optimize campaigns.
  
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• Walmart and Adobe pay the most for social posts, creators and influencers reveal

  28-06-2023 12:00
  
  The median brand deal pricing in 2023 is $500 for Instagram and $400 for TikTok, according to FYPM’s report.
  
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• Loren Christiansen and Michael DeWeese on deploying audacious humor for a Pride campaign

  28-06-2023 11:00
  
  The directors share their thoughts about the making of the Postmates “Eat With Pride” campaign.
  
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• JLo’s AI counterpart sends vacation invitations in Virgin Voyages campaign

  28-06-2023 11:00
  
  Virgin’s “JenAI” campaign from VMLY&R uses generative AI to create custom invites from JLo.
  
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• How Diddy-Diageo divorce will affect Ciroc and DeLeon branding

  28-06-2023 11:00
  
  Breakup of 15-year partnership will mean changes for the vodka and tequila brands.
  
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• Creatives feel undervalued—ad world debates who should be involved in generating campaign ideas

  28-06-2023 11:00
  
  People are increasingly questioning the ‘group brainstorm’ move to get ideas from across an entire agency—and AI.
  
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• Ad Age Best Places to Work 2024—why you should enter

  28-06-2023 11:00
  
  The annual Ad Age Best Places to Work list recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development.
  
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• Google may have misled dozens of advertisers and violated its own guidelines - report

  28-06-2023 07:13
  
  Google has said the study makes “extremely inaccurate claims” and stated that advertisers are only paying for ads when they are viewedGoogle may have misled dozens of business and government advertisers about the viewership of ads running on third party websites and apps, while charging for them, a new report has claimed.Google’s TrueView is the company’s proprietary video ad product that is displayed not only in YouTube but on third party sites and apps across the intern
  
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• Australia has long treated gambling harm differently to tobacco and alcohol. Now we can change that | Samantha Thomas

  28-06-2023 05:28
  
  The government must stand up to vested interests by heeding an inquiry’s call to ban online gambling advertisingFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastSometimes politicians get things very right. Today is one of those days.The Australian parliamentary inquiry into online gambling has released a landmark report recommending comprehensive reform of online gambling regulation in Australia. It signals a
  
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• Advertising watchdog bans Hyundai and Toyota electric car ads

  28-06-2023 01:01
  
  Campaigns made misleading claims about charging times and rapid-charging points in UK and Ireland, ASA saysThe UK advertising watchdog has banned campaigns by Toyota and Hyundai for exaggerating the speed at which electric cars can be charged and misleading consumers about the availability of rapid-charging points across the UK and Ireland.The Japanese car firm Toyota ran a marketing campaign on its website for its bZ4X model with the text “making electric easy”. The site claimed the
  
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