Advertising news

• Time Inc UK, publisher of NME and Marie Claire, to be put up for sale

  22-09-2017 15:49 via theguardian.com
  Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell several assets including Time Inc UK after warning that revenue from both sales and advertising had fallen more than expected during the current quarter.Related: The Village Voice prints its final edition
  
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• Uber to Lose London License; Company Will Appeal Decision

  22-09-2017 15:42
  Uber says that it will appeal the decision of Transport for London, issued Friday, not to renew its license in the city.Just an hour after Transport for London, backed by London Mayor Sadiq Khan, said it had found that Uber was "not fit and proper" to hold the license after it expires on Sept. 30, Uber retailiated in a statement, saying that "Transport for London and the mayor have caved in to a small number of people who want to restrict consumer choice."TfL has today informed Uber that it wil
  
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• John Lewis, Disney & Morrisons: 5 things that mattered this week and why

  22-09-2017 14:32
  Disney courts digital ad dollars
  Disney has always had a focus on monetising new films and TV series, however, the media giant is turning its efforts to monetising its digital content, allowing brands to integrate into its content “more comprehensively” than in the past.
  Disney’s aim is to have more brands advertising around the digital content it produces.
  Robbie Douek, VP of digital partnerships of Disney EMEA, tells Marketing Week: “This is for digital formants only, a
  
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• Uber brand takes another hit as it loses London licence

  22-09-2017 13:34
  Uber’s brand has taken another hit as Transport for London (TfL) revoked its private hire operator licence in London and slammed the company for not being “fit and proper” and lacking “corporate responsibility”.
  In a damning decision, TfL says Uber rejected the application because “Uber’s approach and conduct demonstrate a lack of responsibility” in relation to issues including reporting serious criminal offences, obtaining medical certificates, an
  
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• UK's new advertising regulator questions 'liberalisation' of gambling - Financial Times

  22-09-2017 13:29
  Financial Times
  UK's new advertising regulator questions 'liberalisation' of gambling
  Financial Times
  The incoming head of the UK's advertising watchdog has questioned the “liberalisation” of the gambling industry, amid growing concerns that betting adverts are fuelling a surge in the number of problem gamblers in Britain. In an interview with the ...
  
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• Corona, Innocent and AEG on what it takes to launch a music festival

  22-09-2017 11:35
  Black Sabbath headlining Hyde Park’s British Summer Time festival back in 2014With brands from John Lewis to Guinness now putting their names to annual music festivals, it’s clear more and more marketers are looking to enter the events business.
  Last year alone, an impressive 30.9 million people attended gigs and festivals in the UK. This was a 12% rise on 2015’s figure of 27.7m, according to a survey by UK Music. Of this 30.9 million figure, it claims four million people spec
  
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• Corona, Innocent and AEG on how to launch a successful music festival

  22-09-2017 11:35
  Black Sabbath headlining Hyde Park’s British Summer Time festival back in 2014With brands from John Lewis to Guinness now putting their names to annual music festivals, it’s clear more and more marketers are looking to enter the events business.
  Last year alone, an impressive 30.9 million people attended gigs and festivals in the UK. This was a 12% rise on 2015’s figure of 27.7m, according to a survey by UK Music. Of this 30.9 million figure, it claims four million people spec
  
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• Marques 2017: UK and US lawyers discuss comparative advertising - World Intellectual Property Review (subscription)

  22-09-2017 11:01
  Marques 2017: UK and US lawyers discuss comparative advertising
  World Intellectual Property Review (subscription)
  There are various routes and opportunities for comparative advertising in the UK, but there are reputational risks, as many have found out. That's according to Mishcon de Reya partner Sally Britton, who was talking on a panel at the Marques 31st Annual ...
  
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• How university partnerships are helping brands attract the best talent

  22-09-2017 08:31
  Loughborough University student Ralph Lyons took part in a placement with creative agency Some Bright SparkRecruiting the best graduate talent is a serious concern for companies across the business spectrum. However, as graduate expectations of the workplace shift to focus on wellbeing and finding a cultural match, brands cannot rely on a slick advertising campaign to attract the best candidates.
  Similarly, as the cost of undergraduate degrees soars to £9,250 a year, universities are seek
  
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• Russia's election ad campaign shows Facebook's biggest problem is Facebook

  22-09-2017 03:10 via theguardian.com
  Facebook’s systems didn’t fail when they let Russians target American voters with divisive political messages. They workedMark Zuckerberg marked his return from paternity leave Thursday with a concerted effort to put lipstick on the pig of Facebook’s role in swaying the 2016 presidential election. In a Facebook live address from an earth-toned, glass-walled office, the chief executive laid out a series of steps the company will take to “protect election integrity and make
  
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• Public Health England wants to make its brand ‘part of the fabric of society’

  22-09-2017 01:01
  Public Health England’s recent campaign looked to raise awareness of heart disease by inviting consumers to do a quick online test.Public Health England wants its brand to become part of people’s day-to-day lives, and it is looking to smarter use of data and partnerships to achieve this.
  The body has released its new social marketing strategy today (22 September), which sets out plans for improving public health over the next three years.
  Its marketing strategy is focused around fou
  
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