Advertising news

• Clinton's Silly 'Trump Yourself' Facebook App Has Serious Data-Collecting Goal

  21-07-2016 23:50
  
  For years people have turned themselves into sprightly imps around the holiday season with OfficeMax's beloved "Elf Yourself" app. On Thursday the Hillary Clinton campaign released its own version of the game, a Facebook app called "Trump Yourself" that slaps Trump's insults on their profile photos.An example on the Trump Yourself website, for example, shows a smiling Clinton backer's photo covered with the words "Fat Pig! -- Donald." (Mr. Trump called Rosie O'Donnell a "fat pig" in 2009.) A pr
  
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• Why Democrats Will Love Icelandic Water Brand's New Ads

  21-07-2016 22:50
  
  Just in time for next week's Democratic convention, a bottled water brand from Iceland is out with a couple of ads that progressives are sure to love.Icelandic Glacial seems to plug Hillary Clinton in one spot by reminding Americans that when it comes to electing female presidents, the Nordic nation was way ahead of the curve. Another ad appears to take a subtle jab at Donald Trump and his call for building a wall between the U.S. and Mexico. "In Iceland, the only walls we see tend to be glacia
  
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• Ailes Departs Fox News, but Advertisers Won't Soon

  21-07-2016 22:46
  
  21st Century Fox said Thursday that Roger Ailes is stepping down as the longtime chairman-CEO of Fox News Channel, the cable powerhouse he created for Rupert Murdoch in 1996 and has led ever since, putting a sudden and unexpected end to a long, influential reign.Mr. Ailes' departure had been reported as imminent in recent days, it was only two weeks ago that former Fox News anchor Gretchen Carlson sparked the company investigation that led to his ouster by filing a lawsuit accusing him of sexua
  
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• What Cruz-Out-of-Control Says About Trump's Convention

  21-07-2016 22:30
  
  The TV ratings for the Republican National Convention are down (see: "No Bump for Trump as GOP Convention Ratings Plummet"), and it's not exactly a surprise. As a guy who's been watching the RNC this week up-close-and-personal at the Quicken Loans Arena, aka the Q, in Cleveland, I keep on scratching my head over some of the programming decisions made for the Republicans' big infomercial. And unlike you, the home viewer, I can't tune out or click away, so I'm seeing it all.Wednesday night's Ted
  
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• Ad of the Day: Samsung Combines the World's Anthems Into One Beautiful Song for Rio 2016

  21-07-2016 21:40 via feeds.adweek.com
  
  The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge. At a time when the world feels like a scary, fragile place, it focuses on bringing people together at one of the world's biggest events. "The Anthem" opens with a young girl holding the Samsung phone and singing the national anthem of Botswana while e
  
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• For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

  21-07-2016 21:19 via feeds.adweek.com
  
  Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately beastly name, New York's Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast's real-fruit taste. (Hence the tagline "Humans can't resist.") In this spot, for example, a horse does the whispering for
  
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• Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

  21-07-2016 20:51 via feeds.adweek.com
  
  Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service). The spot's yoga instructor merited his own Twitter feed,  the spot's back with a remix, giving you even more of the rotund yoga instructor who has mastered The Weeping Cobra and generally making everyone around him uncomfortable. The r
  
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• Havas' Organic Growth Slows to 2.7% in Second Quarter 2016

  21-07-2016 20:39
  
  Havas' organic growth (excluding acquisitions and currency fluctuations) reached 2.7% in the second quarter of 2016, down from 3.4% in the first quarter of the year. Revenues for April through June were $645 million, up from $562 million in the first quarter.In North America, organic growth was 0.3% in the second quarter, slowing from 1.2% in the first. Revenues, however, were up to $218 million from $208 million, boosted in part by the acquisition of Montreal digital agency TP1. In a statement
  
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• YouTube Music gets personal in ads for music-streaming app

  21-07-2016 20:28 via campaignlive.co.uk
  
  Five-spot campaign from Anomaly profiles diverse cast of music fans
  
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• What to Consider When Partnering With Other Agencies

  21-07-2016 20:00
  
  At Ad Age's Small Agency Conference this week in Miami, Jeremy Crisp, managing partner at Nail Communications, and Greg March, CEO of Noble People, spoke briefly about important things to keep in mind when partnering with other agencies.Continue reading at AdAge.com
  
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• Sandy Greenberg of Terri & Sandy on the Importance of Strong Client Relationships

  21-07-2016 19:00
  
  Sandy Greenberg, co-president and co-CEO of Terri & Sandy, talked at the Ad Age Small Agency Conference about whether things are getting better for women in the advertising industry and emphasized the importance of forming strong client relationships.
  Continue reading at AdAge.com
  
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• Chick-fil-A Drops The Richards Group After More Than 2 Decades

  21-07-2016 18:55 via feeds.adweek.com
  
  Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich & Kallman, an independent shop recently launched by veterans of Goodby Silverstein & Partners and Crispin Porter + Bogusky. Chick-fil-A representatives did not immediately reply to requests for comment. Sources tell Adweek that agency founder Stan Richards made the announcement in an all-staff meeting t
  
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• Mini Will 'Defy Labels' Including 'Muslim' and 'Immigrant' During Olympics

  21-07-2016 18:24
  
  Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life.Some labeled her ugly, while others said the native of Flint, Mich., has too much muscle and is too tough.But in a new ad campaign, Mini USA says the only label that matters is "Olympian."
  Continue reading at AdAge.com
  
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• Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data

  21-07-2016 18:00 via feeds.adweek.com
  
  Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is. According to research released today by the ad-tech company Turn, a survey of more than 200 creatives in the U.K. found that only 59 percent of respondents from large agencies have worked on programmatic campaigns. However, a mere 11 percent of small agencies were even confident that they knew what "progr
  
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• Just When Pay-TV Cords Looked Safer, Dish Loses a Record Number of TV Subscribers

  21-07-2016 17:56
  
  Dish Network lost a record number of TV subscribers in the second quarter as programming blackouts and price increases drove customers to seek cheaper online alternatives, reviving industrywide concerns about "cord-cutting."Pay-TV executives had been feeling better about the threat lately, with a strong subscriber showing by Comcast in the first quarter and sudden churn at Netflix after price hikes.But Dish shed 281,000 pay-TV customers in the quarter, compared with a loss of 81,000 a year earl
  
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• Trump Makes Promoted Tweet Buy on Twitter, Gets (Predictably) Mocked

  21-07-2016 17:55
  
  The Trump campaign has made a Promoted Tweet buy on Twitter today, which means that atop a list of Twitter's United States Trends -- which as of this writing include "#NationalJunkFoodDay," "ThursdayThoughts" and "Ernest Hemingway" (oh no, did he die or something?) -- you may see "#GetYourTrumpGear" or "#TextTrump88022" along with a "Promoted by Donald J. Trump" line.Twitter being Twitter, though, the Trump campaign fundraising effort is being met with spirited derision, with the "gear" promoti
  
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• Industry Tries to Figure Out Whether China Just Banned Ad-Blocking

  21-07-2016 17:55
  
  Ad blocking is a high-stakes issue in China, which has 688 million people online. And it's already widespread. That's partly because a web browser popular in China -- UC Browser, owned by Alibaba Grouphas it built in as a default; it promises users they can browse faster and save data. By one estimate, at least 159 million people in China use mobile browsers that block ads.Will all that change? With new regulations announced this month, China seems to be cracking down on online ad-blocking, or
  
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• Havas UK hit by Brexit

  21-07-2016 17:17 via campaignlive.co.uk
  
  Havas' UK revenue growth in the first six months of 2016 was hit by marketers holding back spend in the run up to the European Union referendum.
  
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• Chick-fil-A Drops The Richards Group After 22 Years

  21-07-2016 17:02
  
  Chick-fil-A has ended its 22-year relationship with The Richards Group in a major shakeup at the chicken chain that includes moving its campaign to McCann New York and hiring a roster of agencies for other marketing that will not use its ubiquitious cows.The changes come a year and a half after longtime Chick-fil-A executive Jon Bridges became the fast-feeder's chief marketing officer. He has been working on a "Cows-plus" marketing strategy, proposing the chain keep using the cows in some marke
  
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• How Does Brewing Beer Really Help an Ad Agency?

  21-07-2016 17:00
  
  David Baldwin, founder and creative director of Baldwin& as well as founder of Ponysaurus Brewing Co., spoke to Ad Age at the Small Agency Conference about how brewing beer has helped his agency.
  Continue reading at AdAge.com
  
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• Bigger Budgets for Back-To-School This Year, According to National Retail Federation

  21-07-2016 16:50
  
  Retailers might just get their wish this back-to-school season. The National Retail Federation released a report Thursday that predicts consumers will spend more, shop earlier and be more receptive to specific promotions. The survey found that total spending for kindergarten through 12th grade and college should reach $75.8 billion, up 11% from last year. The expectations are in stark contrast to 2015, when shoppers waited till the last minute to spend and cut back on purchases."Families are st
  
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• YouTube Expands, Tweaks TrueView Video Ads

  21-07-2016 16:42
  
  Google said Thursday that it's ditching the name for its YouTube video ad format, officially moving away from calling it "TrueView in-display."Well, sort of.The world's largest video platform will now refer to the format as "TrueView discovery ads."
  Continue reading at AdAge.com
  
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• Zipcar Is Offering Pokemon Go Players Free Rides in Boston

  21-07-2016 16:41 via feeds.adweek.com
  
  If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.  The car rental is offering Pokemon Go fans free rides from one end of Beantown to the other if they tweet during a one-hour time slot to @zipcar on Twitter. It's a one-day offer. Zip + GO! BOSTON: Book a Zipcar Chauffeur to take you to stops tmrw 7/21. Tweet us a 1-hr time. #zipcatch #PokemonGO pic.twitter.com
  
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• Why Are So Many Major Studios Sitting Out Comic-Con This Year?

  21-07-2016 16:10 via feeds.adweek.com
  
  Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados. And with Marvel and Warner Bros. the only major studios taking part this year, that trend appears to be continuing. Is it
  
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• Samsung Strings Together World's National Anthems in Olympics Spot

  21-07-2016 16:00
  
  With nationalism rising across the U.S. and Europe, geographic borders are gaining relevance. But with an Olympic-themed ad breaking today, official sponsor Samsung is urging people to break down borders and barriers in a campaign that runs counter to the political tide sweeping much of the globe.The spot, called "The Anthem," makes a call for global unity by stringing together scenes of people singing various national anthems. They're singing not their own anthems, however, but those of other
  
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• How to Be a Client Who 'Gets It' -- Tips for Comedy in Advertising

  21-07-2016 16:00
  
  So your ad agency is pitching you comedy. Kind of scary, isn't it? So many unknowns. Is it funny? Will people be offended? Why are they all laughing and I'm not laughing? How do I give feedback? It's just soinscrutable.I've had so many great clients in my life of producing comedy -- marketers who "get it." Somehow they're able to transcend fear and naturally fold themselves into the process. Great work follows them wherever they go.So what is "getting it"? How do you "get it" if you don't got i
  
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• Chobani Hires Leland Maschmeyer as Chief Creative Officer

  21-07-2016 16:00
  
  Chobani is adding Leland Maschmeyer in the new role of chief creative officer as the Greek yogurt maker tries to find new ways to tell its brand story.Mr. Maschmeyer is set to join Chobani on Aug. 1 and will report to Chief Marketing and Brand Officer Peter McGuinness. He is heading to Chobani from brand consultancy Collins, where he will remain on the board of directors. He has been a partner at Collins since 2007, and most recently served as its chief creative officer, Chobani said."We're rea
  
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• Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

  21-07-2016 16:00 via feeds.adweek.com
  
  Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness.  Most recently, Maschmeyer worked with brand consultancy Collins as the company's chief creative officer. He will remain on the brand's board of directors for the time being. "He's a very sound strategic thinker, which I like. He's an amazing creative person and creative thinker
  
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• Maurice Levy's Successor to be Named by February 2017

  21-07-2016 15:45
  
  Publicis Groupe chairman and CEO Maurice Lvy confirmed that his successor will be announced some time between December 2016 and February 2017, ahead of the French communications group's annual general meeting, which will take place in Paris in May.Speaking to analysts at Publicis Groupe's 2016 first half results presentation, Mr. Lvy added, "for the time being we are working only on internal candidates."The internal candidate everyone is watching is Arthur Sadoun, who was elevated to CEO of the
  
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• Is 2016 the Year of Talent for Digital Marketing?

  21-07-2016 15:30
  
  In an industry like advertising -- specifically advertising technology -- where the only constant is change, it's incredibly difficult to find talent with actual experience. Even if you've been in digital marketing for years, it doesn't necessarily mean that you know the ins and outs of the tech and execution strategies that are hot this quarter, or even this month. One of the core challenges currently facing any company in this space is the constant struggle to find, train and keep real talent
  
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• Freshly Picked CEO Susan Peterson's Best Advice for Future Entrepreneurs

  21-07-2016 15:00
  
  Plotting your business strategy from point A to B is not ideal, said Susan Peterson, CEO of Freshly Picked, who started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes, according to her brand's website.Continue reading at AdAge.com
  
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• IPG Reports Increases in Revenue and Net Income in Second Quarter

  21-07-2016 14:08
  
  Interpublic Group of Cos. on Thursday reported earnings for its second quarter of 2016 that beat analyst expectations, as well as an increase in revenue and net income.Net income rose 29% to $160.2 million from $123.8 million during the same period last year. Earnings increased 30% to $0.39, beating analyst expectations of $0.33, according to data from MarketWatch.Total revenue in the quarter increased 2.2% to $1.92 billion, compared to $1.88 billion in the second quarter of 2015. Organic reven
  
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• TV ad market holds up in third quarter despite Brexit jitters

  21-07-2016 13:55 via campaignlive.co.uk
  
  The TV ad market has held steady since the Brexit vote and Theresa May's early appointment as prime minister has encouraged most marketers to stick to their spending plans, according to two of Britain's biggest broadcasters.
  
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• IPG organic revenue up 3.7% in Q2

  21-07-2016 13:24 via campaignlive.co.uk
  
  Interpublic Group has posted a 3.7% year-on-year increase in organic revenue for the second quarter of the year.
  
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• What Agencies Should Consider Before Taking on Passion Projects

  21-07-2016 13:00
  
  Anthony Del Monte, founder and president of Squeaky Wheel Media, talks about what agencies should consider before taking on a passion project at Ad Age's Small Agency Conference.
  Continue reading at AdAge.com
  
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• Top 10 Company Brand Names: Alphabet Pales Before Google (and Apple)

  21-07-2016 13:00
  
  Alphabet ranked 21st on the new list of corporate brands. Apple took the top spot; it was second to Google last year.Based on the "perception profiles" that FutureBrand published this year, any positive convictions people do have about Alphabet can be chalked up to "legacy sentiments" they had about the conglomerate's previous identity.Feedback on Alphabet closely resembles what respondents think about Google, except that the new holding company is weaker than its predecessor by each measure. R
  
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• Project Work Might Not Be So Bad After All: Ad Age Small Agency Conference

  21-07-2016 13:00
  
  Much has been said about the state of agency-marketer relationships in the past couple of years, with large network agencies in particular bemoaning the decline of long-term retainer accounts. But small agency executives on Wednesday said they welcome the rise of project work.It's not a totally surprising sentiment. After all, small agencies tend to operate with more projects more of the time, and it's often financially easier for them than it is for a large multinational agency.But Amy Cottele
  
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• 'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

  21-07-2016 12:59 via campaignlive.co.uk
  
  Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.
  
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• Amazon, Apple and John Lewis are the biggest UK spenders on search

  21-07-2016 12:08 via campaignlive.co.uk
  
  Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June.
  
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• Publicis Groupe revenue up 4.6% as 'difficult' quarter looms

  21-07-2016 08:25 via campaignlive.co.uk
  
  Publicis Groupe has reported a 4.6% increase in revenue for the first half of 2016.
  
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• Daily Mail publisher reports 4% drop in ad revenue

  21-07-2016 08:11 via campaignlive.co.uk
  
  Daily Mail & General Trust has reported a 2% increase in group revenue, despite a 6% fall for DMG Media, the division that includes its newspapers.
  
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• McDonald's signs on as sponsor for Japanese launch of Pokémon Go

  21-07-2016 07:47 via campaignlive.co.uk
  
  McDonald's will become Pokémon Go's first sponsor - in Japan.
  
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• Zulu Alpha Kilo, Humanaut Take Top Honors at Small Agency Awards

  21-07-2016 05:00
  
  The complete list of winners across the competition's 16 categories is:#headline { color: #333;
  Continue reading at AdAge.com
  
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• Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

  21-07-2016 04:40 via feeds.adweek.com
  
  Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag). A pair of case study videos claims consumers were lured in by airy fa
  
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• David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

  21-07-2016 04:09 via feeds.adweek.com
  
  With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures. Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms
  
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• No Bump for Trump as GOP Convention Ratings Plummet

  21-07-2016 00:30
  
  Ratings for night two of the 2016 Republican National Convention took a bit of nosedive, as the number of people in the crucial news demo dropped 20% versus Monday's deliveries.According to Nielsen live-plus-same-day data, Tuesday night's convention coverage averaged 5.68 million adults 25 to 54 across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, down from the 7.14 million demographically relevant viewers who tuned in for the opening night's activities. Overall deliveries were down 14% to 19
  
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