They might get snow instead of showers for people’s flowers—but many brand
managers are celebrating the first day of spring.
As marketers gear up to attract eyeballs on March 20, a few
chains—noticeably Dairy Queen and Rita’s Italian Ice—are giving away free
stuff.
Dairy Queen is offering small cones:
I am #FreeConeDay. Coming to your DQ this Tuesday, March 20th. Come catch some summer sun on the first day of spring with one free small vanilla cone. pic.twitter.com
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-
Marketers offer fresh content and freebies for first day of spring
via prdaily.com -
College Green Group: Head of Public Affairs
via prweekjobs.co.uk£80-95k:College Green Group:
Role overview The head of public affairs is responsible for ensuring that projects and campaigns are delivered on time and to the highest specifica...
London -
Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts
via prdaily.comThe classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville.
Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience -
Critical crisis lessons from the recent NBA and MLB scandals
via prdaily.comA tale of two scandals — and two crisis responses.Edward Moed is CEO at Hot Paper Lantern.
Two seismic scandals recently rocked the global sports landscape, shaking the MLB and NBA fandoms and sparking a frenzy of concerns and speculation across the media. Amid the chaos, these incidents shined a bright light on questions around handling extreme crisis communications and navigating ethical dilemmas in the face of uncertainty.
In the MLB, Shohei Ohtani’s interpreter, Ippei Mizuhara, w -
The Scoop: How DE&I is being rebranded
via prdaily.comPlus: Protests could disrupt tonight’s Met Gala; Howard Schultz criticizes Starbucks in LinkedIn post.Since rocketing to prominence in 2020 amid the murder of George Floyd and increased awareness of systemic racism, DE&I has become a major business imperative.
That isn’t likely to go away any time soon.
What does seem set to change is the name diversity, equity and inclusion.
A new Washington Post article examines how major companies are setting about rebranding the initiatives i -
‘Retail-level outreach’: Media relations lessons from C-SPAN
via prdaily.comCreating an ecosystem for coverage.C-SPAN director of communications Howard Mortman occupies a unique role in the world of media relations.
He works for a cable network that broadcasts political happenings. He targets journalists from other outlets who seemingly do the same things.
But to Mortman, they aren’t competitors at all.
“We don’t have ratings because we are a nonprofit,” Mortman told PR Daily. “We don’t have advertising. There’s no governm -
The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.
via prdaily.comThe media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou -
PR Daily’s 2024 Content Marketing Awards finalists announced
via prdaily.comPR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quali -
Hims & Hers CEO Andrew Dudum says he wants to hire student protesters; the backlash is underway
Dudum is taking heat from social media users and other tech-sector founders over the stance. -
GE, Amazon alum Tomas Kellner joins Bentley Systems as chief storyteller
Kellner is building an internal media department in the newly created role. -
What they’re saying: The latest from universities about campus protests
Universities from Columbia to USC are keeping students informed after police crackdowns on campus protests. -
LifeStance Health uses photography and poetry to break mental health stigmas
The campaign, for Mental Health Awareness month, aims to add nuance and understanding to mental health struggles. -
NewFronts 2024: Meta injects AI into Reels ads and creator pairings
The tech giant devoted most of its presentation to Reels. -
The Scoop: How Airbnb dominates headlines with splashy rental stunts
via prdaily.comPlus: Angry parents add to colleges’ protest headaches; Universal Music returns to TikTok.A fully functional replica of the house from “Up,” including the ability to float. A stay “hosted” by Christina Aguilera. Barbie’s Malibu Dream House. These are just a few of Airbnb’s Icons, a series of outrageous stays purposefully designed to keep the rental company in the media and in the public conversation in a positive way.
And it’s working.
The New York -
Brown University explains end to Gaza campus encampment with empathy
via prdaily.comA look at why Brown President Christina H. Paxson’s statement worked.Amid another week of campus protests and corporate activism around the Gaza war, it seemed like no organization handled its response properly.
While Google CEO Sundar Pichai attempted to justify the firing of employee activists last week, police cleared an occupied building at Columbia University last night and arrested dozens of protestors. As stories of student encampments and ongoing protests continue to make headlines -
How retelling historical stories helps communicators navigate difficult topics
via prdaily.comNational Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being “canceled” over their public, and even private, positions.
Look no further than Volkswagen for proof. The global auto giant’s roots a -
How I Got Here: Media Minefield’s Kristi Piehl on why authenticity reigns in the age of AI
via prdaily.comKristi Piehl shares how she stays challenged and innovative.Kristi Piehl, a former Emmy Award-winning TV news reporter, founded Media Minefield in 2010, a renowned PR agency known for its story-centric marketing approach. Under her leadership, it’s been named a Best Place to Work five times and Piehl herself recognized as one of Minnesota’s 500 Most Powerful Business Leaders.
Beyond her professional success, she’s deeply involved with her alma mater, Bethel University, wh -
The Friday Reporter: Brody and Luke Mullins
via prdaily.comA new episode of the Friday Reporter podcast.Don’t miss this week’s episode with Brody and Luke Mullins, two D.C.-native, investigative journalist brothers who teamed up to report on the dynamics of lobbying and it’s origins in the nation’s capital.
These superstars (one at Wall Street Journal and the other at Politico Magazine) have produced one of the most anticipated books of the year, illustrating the contours of lobbying through the investigation of the most-known ch -
Reuben Sinclair: Senior Account Manager - Health and Fitness PR
via prweekjobs.co.uk£40k - 48k per year:Reuben Sinclair:
Senior Account Manager - Health and Fitness PR
Northwest London, Onsite
Exciting new opportunity with our client! A dynamic communications ag
Greater London -
Reuben Sinclair: Account Manager - Health and Fitness PR
via prweekjobs.co.uk£30k - 40k per year:Reuben Sinclair:
Account Manager - Health and Fitness PR
Northwest London, Onsite
Exciting new opportunity with our client! A dynamic communications agency, s
Greater London -
NewFronts 2024: Snapchat pairs diverse creators with brands, reveals AR tools
The tech platform further pitted itself against social media while doubling down. -
NewFronts 2024: As ban looms, TikTok invests in generative AI and Pulse
New offerings will allow brands to advertise around tentpole events such as the Paris Olympic Games and the Met Gala. -
Beyond our love/hate relationship with AI
The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros. -
Biden responds to college protests
While there is the right to protest, there is no right to ‘cause chaos,’ Biden said. -
Foundations: Head of Communications and Public Affairs
via prweekjobs.co.uk£68,000:Foundations:
We are seeking a talented and skilled communications and public affairs professional for a crucial leadership role at Foundations.
London (Greater) -
The UK Committee for UNICEF: Ambassador Relations Executive
via prweekjobs.co.uk£31,000 per annum:The UK Committee for UNICEF:
This is a great opportunity to join the UK Committee for UNICEF (UNICEF UK) as one of our Ambassador Relations Executives.
Part home/part office (London) based -
Stagwell acquires Montreal-based Luxine Relations Publiques
The brand will operate as a subsidiary of Veritas as LuxineVeritas. -
By the Numbers: What Americans think about the impact of social media on politics
via prdaily.comAnd what it means for PR pros.Big tech is involved in almost every aspect of daily American life, from how we get our news to how we communicate with one another.
And Americans aren’t always thrilled about how big tech companies impact our lives.
According to data from Pew Research, 78% of all U.S. adults think social media companies have too much power in today’s politics. That number jumps to 84% when looking at just Republicans. Regardless of their political stance, most agree tha -
Seven Letter brings on Casey Hernandez as partner
Hernandez previously served as SVP of global corporate communications at Herbalife. -
Ragan, PR Daily to bring comms to Cannes Lions this June
via prdaily.comRagan and PR Daily will hit the Riviera for the first time.An increasing number of communicators flock to the French Riviera each summer to participate in the Cannes Lions Festival of Creativity. For the first time, Ragan will have a presence at the event, hosting a communications leadership roundtable, executive interviews and meetings.
Events throughout the week of June 17 will culminate in the Communications Leadership Council Roundtable on June 20.
The exclusive roundtable for communic
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