PR Public relations news

• Getting to the business case for advertising

  24-11-2017 17:55
  The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment.
  That has led to huge debate around how effective advertising now is, as well as which media should be attracting marketers’ attention and budgets. The likes of Google and Facebook have won over many with their plethora of data and claims of reach and targeting. But there are still m
  
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• Premier Resourcing UK: Senior Account Executive/Account Manager – Full Proficiency French Languages

  13-05-2024 19:22 via prweekjobs.co.uk
  
  c.£32-42,000 + Bonus + Benefits:Premier Resourcing UK:
  Seeking a role utilising French languages, covering topical issues and offering fully remote working?  Excellent opportunity with the UK team of a glo
  London (Central)
  
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• The Scoop: How McDonald’s learned to ignore the haters

  13-05-2024 16:30 via prdaily.com
  
  Plus: RTO mandates have steep employer branding costs; meme stocks are back.Twenty years ago, “Supersize Me” threw McDonald’s into disarray. The documentary, which saw Morgan Spurlock eat only McDonald’s for 30 days, led to what the New York Times called “the high-water mark in a tide of sentiment against fast food.” Everywhere you turned was criticism of the health content of McDonald’s food, its record of advertising to children, its labor practices an
  
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• Pride 2024: What companies are planning after 2023 backlash

  13-05-2024 13:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then came 2023.
  Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c
  
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• Domino’s goes viral $3 at a time

  13-05-2024 12:00 via prdaily.com
  
  It’s about putting customers, investors and employees at the center of everything.Dustin Siggins is founder of Proven Media Solutions. 
  Last month, Domino’s delivered a supreme serving of viral marketing. The company launched a new promotion: customers who tip their delivery driver will get a $3 coupon as a thank you – a “you tip, we tip” campaign that engaged customers, investors, and national press.
  Then, three days later, Domino’s released its qua
  
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• The Scoop: Apple makes rare apology

  10-05-2024 17:11 via prdaily.com
  
  Plus: Target pulls back on Pride merch; Baidu’s PR head fired for videos of harsh management style.Apple took the unusual step of apologizing for an ad and pulling it from its TV rotation.
  Gleefully titled “Crush!,” the advertisement hawks the new iPad Pro by showing a hydraulic press compressing a number of artistic tools, including musical instruments, paint, sculptures, fashion mannequins and more. At the end, after all these tools of human creativity are destroyed, the new
  
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• How I Got Here: Kaplow’s Randi Liodice uncovers the magic that makes brands unique

  10-05-2024 13:00 via prdaily.com
  
  Randi Liodice shares what inspires her.Randi Liodice, president & chief strategy officer at Kaplow Communications, is renowned for her expertise in advising top communications and marketing executives across consumer, finance, and technology sectors. 
  With over two decades of experience, Liodice has curated impactful narrative strategies for blue-chip clients like CVS, while also mentoring agency staff on integrated strategy, presentation skills, digital communications, and analytics. T
  
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• Carter Ferris: Talent Agent/Consultant

  10-05-2024 12:35 via prweekjobs.co.uk
  
  up to £45k:Carter Ferris:
  Ever thought you'd make a great talent agent? If your background is consumer, lifestyle, fashion and beauty PR and you're looking for a new direction?
  London (Central), London (Greater)
  
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• Counter Terrorism Policing: Head of Communications

  10-05-2024 12:01 via prweekjobs.co.uk
  
  Salary in the range of £86,000 to £107,000:Counter Terrorism Policing:
  Head of Communications - Counter Terrorism Policing HQ The role will attract a salary in the range of £86,000 to £107,000 depending on the strength...
  London
  
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• The many ways communicators and social pros use AI on the job at Intel

  10-05-2024 12:00 via prdaily.com
  
  Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily’s 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel’s appr
  
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• Reuben Sinclair: Account Manager (Purpose-Led PR)

  09-05-2024 18:48 via prweekjobs.co.uk
  
  £34,000 - £40,000:Reuben Sinclair:
  Clients span both charity and purpose-driven brands that are looking to make a positive change.London
  
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• The UK Committee for UNICEF: Account Manager (Creative Team)

  09-05-2024 17:10 via prweekjobs.co.uk
  
  £42,000 per annum:The UK Committee for UNICEF:
  This is a great opportunity to join the UK Committee for UNICEF (UNICEF UK) as an Account Manager in the Creative Team.
  Part home/part office (London) based
  
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• 4 questions to consider when strategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• 4 questions to consider when stategically leveraging awareness days

  09-05-2024 13:00 via prdaily.com
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• By the Numbers: Where D.C. insiders get their news

  09-05-2024 12:00 via prdaily.com
  
  From newsletters to podcasts.
  The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
  That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
  Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates
  
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• Church of England: Financial Communications Manager

  08-05-2024 18:22 via prweekjobs.co.uk
  
  Up to £56833 per annum + £56,833 per annum:Church of England:
  The Financial Communications department handles communications for the Church Commissioners and the Pensions Board, and works with other parts of the wider organisation to support with communications matters related to Finance.
  London
  
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• The Scoop: TikTok sues the American government

  08-05-2024 16:45 via prdaily.com
  
  Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.Weeks after the U.S. Congress voted to ban TikTok unless it’s sold to an American company, the short-form video app is swiping back at the ruling.
  According to NBC News, TikTok is filing a suit against the government because it claims the law violates the free speech rights of not only the platform but its millions of users as well.
  “For the first time in history, Congress has enacted
  
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• ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

  08-05-2024 13:00 via prdaily.com
  
  And how the brand gave back to one of its most important communities.In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant.
  Since 1977, this division of Mars Food has turned out parboiled rice to be sent across the country and around the world. Today, it’s one of the largest employers in Washington County, of which Gr
  
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• Chessington World of Adventures: PR Manager

  08-05-2024 12:19 via prweekjobs.co.uk
  
  Up to £36,500 per annum + benefits:Chessington World of Adventures:
  Join Britain’s biggest wildlife theme park and play a pivotal role in shaping & executing the media plan for Chessington World of Adventures Resort!Chessington World of Adventures Resort, Leatherhead Road, KT9 2NE
  
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• Measuring employer branding and recruitment

  08-05-2024 12:00 via prdaily.com
  
  A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
  It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
  It may be tempting to merely measure branding in terms of the n
  
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• Yorkshire Cancer Research: Communications Officer

  08-05-2024 11:14 via prweekjobs.co.uk
  
  £27,906.41 per annum:Yorkshire Cancer Research:
  We are looking for an experienced Communications Officer to join our Brand and Relationships team.Harrogate, North Yorkshire
  
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• College Green Group: Head of Public Affairs

  07-05-2024 15:59 via prweekjobs.co.uk
  
  £80-95k:College Green Group:
  Role overview The head of public affairs is responsible for ensuring that projects and campaigns are delivered on time and to the highest specifica...
  London
  
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• Saddle up, squad: How the Kentucky Derby gallops to Gen Z hearts

  07-05-2024 13:00 via prdaily.com
  
  The classic race is updating itself for a new generation.Karen Freberg is a professor of strategic communications at the University of Louisville. 
  Everyone wants to target Gen Z when it comes to promotions, marketing, PR and experiences. From consumer brands to sporting events, everyone wants to capture the most valuable asset this audience has to offer: their attention.
  The Kentucky Derby is known for its history and tradition of horse racing, fashion and entertainment sporting experience
  
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• Critical crisis lessons from the recent NBA and MLB scandals

  07-05-2024 11:00 via prdaily.com
  
  A tale of two scandals — and two crisis responses.Edward Moed is CEO at Hot Paper Lantern.
  Two seismic scandals recently rocked the global sports landscape, shaking the MLB and NBA fandoms and sparking a frenzy of concerns and speculation across the media. Amid the chaos, these incidents shined a bright light on questions around handling extreme crisis communications and navigating ethical dilemmas in the face of uncertainty.
  In the MLB, Shohei Ohtani’s interpreter, Ippei Mizuhara, w
  
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• Agency Business Report 2024: Editor's letter

  07-05-2024 11:00 via prweek.com
  
  AI is top of mind amid a tough business year.
  
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• The Scoop: How DE&I is being rebranded

  06-05-2024 16:51 via prdaily.com
  
  Plus: Protests could disrupt tonight’s Met Gala; Howard Schultz criticizes Starbucks in LinkedIn post.Since rocketing to prominence in 2020 amid the murder of George Floyd and increased awareness of systemic racism, DE&I has become a major business imperative.
  That isn’t likely to go away any time soon.
  What does seem set to change is the name diversity, equity and inclusion.
  A new Washington Post article examines how major companies are setting about rebranding the initiatives i
  
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• ‘Retail-level outreach’: Media relations lessons from C-SPAN

  06-05-2024 13:00 via prdaily.com
  
  Creating an ecosystem for coverage.C-SPAN director of communications Howard Mortman occupies a unique role in the world of media relations.
  He works for a cable network that broadcasts political happenings. He targets journalists from other outlets who seemingly do the same things.
  But to Mortman, they aren’t competitors at all.
  “We don’t have ratings because we are a nonprofit,” Mortman told PR Daily.  “We don’t have advertising. There’s no governm
  
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• The media world is facing an unprecedented crisis. Here’s how PR needs to adapt.

  06-05-2024 12:00 via prdaily.com
  
  The media landscape is looking desolate. But PR pros can still thrive.Josefin Dolsten is a public affairs director at Bryson Gillette.
  The last six months have seen dramatic cuts across the media landscape — hitting a range of prominent publications like the Wall Street Journal, which made another round of cuts this week, Los Angeles Times, which let go off a quarter of its newsroom, and Washington Post, which offered buyouts to more than 240 staff members. Ou
  
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• PR Daily’s 2024 Content Marketing Awards finalists announced

  06-05-2024 10:00 via prdaily.com
  
  PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
  The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quali
  
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• Hims & Hers CEO Andrew Dudum says he wants to hire student protesters; the backlash is underway

  03-05-2024 21:09
  
  Dudum is taking heat from social media users and other tech-sector founders over the stance.
  
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