Marketing news

• The New York Times hires Amber Guild as president of T Brand Studio’s marketing solutions team

  28-11-2017 22:25
  The New York Times has hired Amber Guild to oversee its branded content studio’s marketing solutions team. 
  Guild will serve as president of T Brand Marketing Solutions, a new role at the company. She previously served as managing director of The Martin Agency’s New York office, which closed its doors earlier this year.
  In her new role, she will lead T Brand Studio’s marketing solutions team as well as Fake Love, a design driven experiential agency that The New York Times
  
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• Calvin Klein announces multi-year partnership with Andy Warhol Foundation for the Visual Arts

  28-11-2017 21:31
  Calvin Klein’s latest partnership has granted the brand unprecedented access to the works of famed artist Andy Warhol.
  Through 2020, Calvin Klein can utilize any of Andy Warhol’s works – including previously unpublished works – for various licensing projects through its business lines, as well as future activations within the brand’s portfolio. In turn, the financial commitment will help to fund the Warhol Foundation’s endowment which, since inc
  
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• Movers and shakers: AKQA, Mother, Clear Channel, Wunderman and more

  28-11-2017 19:05 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Barri Rafferty elevated to role of chief executive officer at Ketchum

  28-11-2017 19:05
  Ketchum has announced the move to promote Barri Rafferty from her role of global president to chief executive, effective January 1.
  Once Rafferty assumes her role, she will be the first woman to head a top-five global public relations firm. The long-time Ketchum employee replaces current chairman and chief executive Rob Flaherty in this move; Flaherty will retain his role as chairman.
  Rafferty had been part of Ketchum since 1994, in various strategic roles for the public relations firm, most rec
  
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• What advertisers want from online video in 2018

  28-11-2017 19:00
  Despite placing great faith in online video as a means of connecting with audiences in the near to mid-term future, marketers are largely unsatisfied with their advertising strategies in the space thus far.
  A survey released today (November 28) indicates that only 6% of marketers would currently characterize themselves as “innovators” when it comes to their use of online video. Albeit the vast majority want to improve their efforts in the space, with 80% of correspondents reporting t
  
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• How Lively is embracing technology in experiences

  28-11-2017 18:50 via campaignlive.co.uk
  Lively, the agency formed earlier this year after a merger between LiveFi and Itch Experience, has spent the past eight months making use of technology in experiential.
  
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• P&G and ISBA warn Parliament of Brexit concerns

  28-11-2017 18:20 via campaignlive.co.uk
  ISBA director general Phil Smith and P&G's associate director - media for northern Europe, Katharine Newby Grant, have given evidence to the House of Lords communication committee on the challenges facing advertisers in digital media.
  
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• Project Worldwide launched triple-matching initiative for its employees’ donations to various charities for #GivingTuesday

  28-11-2017 18:04
  Independent agency network Project Worldwide announced a triple-match program for its 2,000 employees, without any maximum cap.
  This triple-match donation pledge incentivised its employees to give money to charities on either local, national, or international levels. With help from donation platform Benevity, Project pledged triple the donation amount (without limit) of each employee of its member agencies globally, including Argonaut, Partners + Napier, Pitch, and Wondersauce.
  Project empl
  
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• Project: Worldwide launched Project Pledge, triple-matching its employees’ donations to various charities for #GivingTuesday

  28-11-2017 18:04
  Independent agency network Project: Worldwide announced a triple-match program for its 2,000 employees, pledging to donate total of $1 million.
  Called Project Pledge, this triple-match donation pledge incentivises its employees who give money to charities on either local, national, or international levels. With help of donation platform Benevity, Project will match up to $5,000 per employee of its member agencies globally, including Argonaut, Partners + Napier, Pitch, and Wondersauce.
  Project em
  
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• Lastminute.com appoints Publicis London to pan-Euro creative account

  28-11-2017 17:21 via campaignlive.co.uk
  Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship.
  
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• A fond look back at a talented rebel: Bill Hamilton, 1943-2017

  28-11-2017 17:12
  Fourteen years. That is how long Bill Hamilton and I were partners, and over those fourteen years I received a private master course at the seat of one of the most brilliant and talented advertising/marketing/leadership professors ever.
  With a head full of white hair, he was driven by a passion, wit, and insatiable quest for knowledge that made his “hurts my hair” expression all the more meaningful.
  Bill impacted my life from the day I was lucky enough to become his partner at Chiat/
  
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• Met Police partners with Adloox to tackle ad fraud

  28-11-2017 17:01 via campaignlive.co.uk
  The Metropolitan Police is partnering with audit verification company, Adloox, to tackle online ad fraud.
  
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• London police partner with Adloox to tackle ad fraud

  28-11-2017 17:01 via campaignlive.co.uk
  The City of London has partnered with audit verification company, Adloox, to tackle online ad fraud.
  
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• Adam & Eve/DDB crowned Agency of the Year at Campaign Big Awards

  28-11-2017 16:59 via campaignlive.co.uk
  Adam & Eve/DDB was named Agency of the Year at the Campaign Big Awards 2017.
  
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• Ford set to discuss global relationship with WPP

  28-11-2017 16:08 via campaignlive.co.uk
  WPP's global partnership with Ford, the marcoms giant's biggest global client, is being reviewed and may be extended - although final decisions have not been made.
  
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• Ford extends global relationship with WPP

  28-11-2017 16:08 via campaignlive.co.uk
  WPP's global partnership with Ford, the marcoms giant's biggest global client, is being extended.
  
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• Ben Davis: AI is much hyped but often misunderstood

  28-11-2017 16:01
  Artificial intelligence continues to garner much attention from marketers eager to learn how it can make their lives easier. Of the 12 stages at the Festival of Marketing 2017, for example, the AI stage was perhaps where audiences were most rapt. Marketers were dutifully listening to industry experts and wondering whether off-the-shelf machine learning solutions exist to match their needs, or indeed if such solutions are everything their vendors say they are.
  Marketers now have the daunting task
  
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• Are brands right to boycott YouTube?

  28-11-2017 15:55 via campaignlive.co.uk
  YouTube is under fire for the second time in 12 months over its brand safety practices, but is a boycott the best approach that advertisers can take?
  
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• RIP Uber (but not for the reasons you think)

  28-11-2017 15:18
  Uber is doomed, but it's not for the reasons you think.
  It looks like the company will fail because of a never-ending series of PR disasters, lapses in judgment and downright malicious behavior.
  For example, last week's news that Uber had concealed a data breach — hackers stole 57 million riders' and drivers' names, email addresses and telephone numbers, and Uber paid a $100,000 ransom but didn't tell anybody — is just the latest slap in the face for the troubled ride-hailing company
  
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• Mark Ritson: Which sponsors would trust the World Cup to protect their brand in 2018?

  28-11-2017 15:04
  In the mighty world of sports sponsorship there is no such thing as a small deal. But there are only two properly gigantic opportunities that dwarf all others: the Olympic Games and the FIFA World Cup. There is simply no comparison in terms of gigantic cost, global reach and the potential brand impact of being associated with one of the ‘big two’.
  And yet, for all its glory, things are not looking too perky over at FIFA for next year’s World Cup. With the draw for the tourname
  
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• Earnest continues to bolster creative and client services teams in preparation for 2018

  28-11-2017 14:39
  London-based creative agency Earnest has expanded its headcount for a second time this year, with seven new starters joining the B2B agency this autumn.
  Designers Chris Holland and Frederic Lootens join the creative team alongside copywriter Eliot Struck; client services welcome Imogen Wilson, Eleni Souroulidi and Max Dougall; while Ros Gray becomes the planning team’s first content writer.
  Chris Wilson, managing partner at Earnest, comments: “We kicked off 2017 with a string of new
  
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• AppNexus DSPs will switch off ad networks that are not named in publishers’ ads.txt files

  28-11-2017 14:38
  AppNexus has announced it will disable buying from ad networks claiming to sell premium advertising inventory from media owners whose ads.txt files do not identify them as authorized resellers via the adtech outfit’s demand-side platform (DSP) offering.
  The adtech outfit made the announcement informing the wider sector that from 24 January 2018, both of its DSPs (including its legacy and more recently launched offering) will disable buying from parties that are not identified through a pub
  
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• AppNexus DSPs will switch off ad networks that are not named in publishers’ ads

  28-11-2017 14:38
  AppNexus has announced it will disable buying from ad networks claiming to sell premium advertising inventory from media owners whose ads.txt files do not identify them as authorized resellers via the adtech outfit’s demand-side platform (DSP) offering.
  The adtech outfit made the announcement informing the wider sector that from 24 January 2018, both of its DSPs (including its legacy and more recently launched offering) will disable buying from parties that are not identified through a pub
  
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• A decade in, Chobani updates creative focus, packaging and communications

  28-11-2017 14:05
  Over the last 10 years, US Greek yogurt maker Chobani has grown into a dairy powerhouse, accounting for approximately 40% of the country's Greek yogurt market. But rather than slowing down, the company decided it was time for a change to address an expanded vision.
  In honor of its 10th anniversary, Chobani set out to show that yogurt isn’t just good for you, it’s a part of an overall health and lifestyle change, illustrated in new packaging, communications and positioning.
  Show me en
  
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• Smirnoff continues focus on inclusivity in latest star-studded LGBTQ+ 'We're Open' campaign

  28-11-2017 13:44
  Smirnoff has partnered with the LGBT Foundation for the next phase of it's inclusive 'We're Open' campaign, this time bringing together non-binary artists and performers to help ignite a change in nightlife culture. 
  The Diageo-owned vodka brand wants to start a conversation around how it can lead a movement which will make going on a night out a more open-minded and socially inclusive experience for people within the LGBTQ+ community and beyond. 
  At the heart of its mos
  
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• Marketoonist on machine learning

  28-11-2017 13:06
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on machine learning appeared first on Marketing Week.
  
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• One marketer on the challenges of building a cannabis brand

  28-11-2017 13:03
  There was a time when seeing the headline above was about as likely as reading a Marketing Week story about the Power Rangers. However, over recent years, the tide of opinion around cannabis has changed so dramatically, it’s becoming a subject that’s far more palatable in the UK.
  In the US, there are now 29 states that have legalised cannabis (whether for medical or recreational use), with many of these states talking positively about the taxes weed has allowed them to invest back in
  
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• Durex creates pop-up grotto for 'fierce females'

  28-11-2017 13:02 via campaignlive.co.uk
  Durex is creating a pop-up grotto to celebrate "fierce females" with adults-only entertainment.
  
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• Heinz ad banned for comparing baked beans to protein shake

  28-11-2017 12:42 via campaignlive.co.uk
  Heinz has been rapped by the Advertising Standards Authority for an ad that compared the nutritional credentials of its baked beans to a protein shake.
  
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• Did you enjoy Samsung's three-minute washing machine ad? Well now there's a feature-length version

  28-11-2017 12:32 via campaignlive.co.uk
  Samsung will again provide fans of washing machine cycles with the content they love, when "Washing Machine - The Movie" premieres next week.
  
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• UK Top Shazamed Ads: Apple dances the streets of New York while Dominos comforts bad breakups

  28-11-2017 12:26
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Another week, another Christmas ad and this time it's an Apple (TBWA\media Arts Lab) ballet, courtesy of AirPods, the streets of New York. The wordless dance follows a woman walking through the snowy city, listening to 'Palace' by Sam Smith and bumping into a man, who is given an ear bud and joins in to create a festive, love
  
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• BMW targets aftersales market by emphasising emotional over rational

  28-11-2017 12:21 via campaignlive.co.uk
  BMW is looking to win a greater share of the automotive aftersales market with an emotive campaign encouraging to look after their vehicle as they would a child.
  
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• The Clothes Show returns to Liverpool

  28-11-2017 12:15 via campaignlive.co.uk
  The Clothes Show is returning to Liverpool in October next year with fashion, beauty, designer catwalks, and industry experts.
  
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• Ad of the Day: WE Fashion examines the freakish life of couples in Kubrick-esque jumper ad

  28-11-2017 11:52
  Alongside J. Walter Thompson Amsterdam, Dutch retailer WE Fashion has taken its own motto of ‘Better Together’ and twisted it for the festive season. The result is a strangely haunting film that documents a range of unexpected seasonal pairings.
  The spot advertises the seriously intimate ‘double jumper’, which is available to purchase and designed to be worn by two people at the same time. Couples featured in the ad include an old man and his beautiful, lifelike doll and
  
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• Samsung unleashes a cinematic revolution with a washing machine

  28-11-2017 11:49
  Samsung is giving paint drying a run for its money with the release of its first ‘feature film, Washing Machine, complete with a score produced by Hollywood composer Michael Nyman, famed for his work on The Piano.
  Charting the trials and tribulations of a humble washing machine spin cycle, the hyper-real piece was filmed using one continuous long shot as the household appliance set about its one task in life.
  Devised by agency Taylor Herring, the 66-minute film sees Samsung clean up a soli
  
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• Unilever furthers inclusive beauty credentials by acquiring Sundial Brands

  28-11-2017 11:32 via campaignlive.co.uk
  Unilever has acquiring New York-based Sundial Brands, owner of personal care brands SheaMoisture, Nubian Heritage and Madam CJ Walker, for an undisclosed amount.
  
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• UK kids see up to 12 TV junk foods per-hour during evening viewing

  28-11-2017 11:25
  Children in the UK being exposed to up to a dozen junk food ads per-hour on TV according to a new study analyzing the preponderance of adverts promoting foods which are high in fat, sugar and salt.
  Health experts have expressed alarm at the Liverpool University findings which show that children as young as four were digesting high volumes of content promoting confectionery, fast food and fizzy drinks while watching popular shows such as Hollyoaks and The Simpsons.
  The study found that a single e
  
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• Are ads eroding the public’s faith in journalism and enabling fake news culture?

  28-11-2017 11:07
  At a time when news brands are trying to communicate their inherent value and rebuild trust with readers amid a cacophony of fake news allegations, are bad advertising practices stymying their progress? 
  The Trumpian categorisation of fake news is a modern media phenomenon but as Dietmar Schantin, founder of the Institute for Media Strategies, pointed out, the practice of dishonesty in the press has been around since its inception.
  A prescient example is t
  
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• Sky speaks out in favour of regulatory clampdown on ‘untouchable’ US tech giants

  28-11-2017 10:53
  Pay TV broadcaster Sky has spoken out on the need for greater regulation of US tech giants like Google and Facebook; publicly lashing out at a "tsunami" of recent negative headlines stretching from fake news to extremist propaganda.
  Chief executive Jeremy Darroch railed against what he perceived as lack of "regulation, accountability and transparency" from the likes of Google and Facebook, arguing that the days of a lawless Wild West internet were comin
  Addressing an audience in Tallinn, Estonia
  
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• Connecting creative and media sits at the heart of Iris’ acquisition of Atom42

  28-11-2017 10:36
  Creative agency Iris has acquired digital marketing firm Atom42 for an undisclosed sum in a move that it hopes will deliver what its clients have long been asking for: a better link between creative and media distribution.
  The London-based agency, founded in 2007 by Andrew Atalla, counts match.com, Huffington Post and Three among its clients. Atalla said the sale to Cheil-owned Iris was driven by the simple fact that clients are no longer happy with the lack of integration between “the age
  
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• Lego Group takes Initiative with global media agency appointment

  28-11-2017 10:23
  Lego Group has handed its global media agency brief to Initiative, a division of IPG Mediabrands, following a competitive pitch.
  The appointment marks the culmination of a hunt which has taken the better part of the year as Lego Group seeks to reinvent its product offering and positioning to better its traction with advertisers and consumers.
  To do this Initiative will focus on ‘cultural branding’ as opposed to ‘brand advertising’ in a deliberate shift which takes into ac
  
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• McCann’s AI creative director made a music video for a Japanese pop band before the music was written

  28-11-2017 10:09
  McCann’s AI creative director, AI-CD β, created a music video brief for Japanese pop band Magical Punchline based on the optimal elements it needed, before the band set off to create four songs for the video.
  McCann was briefed on the task in September, with the concept being to use inspiration from successful musical TV ads to help promote the songs that haven’t yet been written. 
  The AI looked at music-based TV ads, deemed what would work best for Magical Punchline, and c
  
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• Maserati tasks Accenture Interactive with spearheading customer service drive

  28-11-2017 09:58
  Maserati has handed Accenture Interactive the role of enhancing the luxury vehicle brand’s customer service experience across its digital channels and services including advertising, content production, campaign management and analytics.
  With the ultimate goal of driving sales and building brand equity, Accenture will be tasked with delivering new and enhanced end-to-end creative data driven marketing, digital analytics and digital performance management capabilities. Moreov
  
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• Danone and Lazada partner to strengthen e-commerce presence across Southeast Asia

  28-11-2017 09:38
  Danone has forged a strategic regional partnership with Lazada Group for Southeast Asia to empower its e-commerce business by building an ecommerce experience for the FMCG brand.
  The partnership is an example of an important brand-facing strategy for Lazada, in which it hopes to become a key platform for brands to reach Southeast Asian online shoppers.
  Lazada’s digital platforms will allow ordering online, personalised service and exclusive content and events developed with Danone. Th
  
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• Japan Airlines hires M&C Saatchi for new global positioning

  28-11-2017 09:29 via campaignlive.co.uk
  The airline is looking for greater differentiation in the US, Europe and Asia.
  
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• Lurpak unveils 'butter-themed' Christmas tree

  28-11-2017 08:51 via campaignlive.co.uk
  Lurpak is taking a 26ft Christmas tree made from 500 blocks of Lurpak packaging on a tour of major UK cities.
  
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• Tabasco to host Bloody Mary cafe

  28-11-2017 08:47 via campaignlive.co.uk
  The hot sauce brand will be dishing up free Bloody Mary-themed food and cocktails to soothe Christmas hangovers.
  
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• Nine Network accused of turning a blind eye to sexual harassment complaints against TV star

  28-11-2017 08:26
  Australia’s Nine Network is under fire after claims its past management ignored sexual harassment complaints and failed to take action over TV star Don Burke.
  Burke was the host of Nine’s hit TV gardening programme Burke’s Backyard, which ran throughout the 1980s and 1990s on Channel Nine.
  Reports this week by the Australian Broadcasting Corporation (ABC) and Fairfax Media have accused Burke of numerous accounts of indecent assault, sexual harassment and bullying during his nea
  
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• Amazon partners HAX and Kickstarter to empower Indian startup ecosystem

  28-11-2017 08:15
  Amazon India has forged an alliance with hardware accelerator, HAX, and crowdfunding platform, Kickstarter, to help Indian startups reach a global audience and attain funding. 
  As part of the partnership, the companies will organise a Startup C-Cube challenge, where the winning startup will be supported through the entire “concept-to-customer” journey. The joint program will also provide resources to the winner for its launch - both in India and in Europe/US, depending on t
  
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• Why marketers should start using a CDP in 2018

  28-11-2017 08:00
  Adtech industry expert Volker Ballueder reflects on a year of mergers and acquisitions (M&A) in the martech space, breaks down the accompanying industry jargon, and then explains what this maelstrom of acronyms could offer marketers in the 12 months to come. 
  'Data is the new oil' – that’s what I've been hearing for a few years now, but despite us talking about programmatic and using data for so many years, it's now becoming real.
  I had a discussion
  
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