Marketing news

• Cast of characters in LG smartphone ad vow to bring authenticity to an overly curated world

  08-11-2017 22:10
  It’s no secret that people tend to post idealized versions of themselves on social media, especially on platforms like Instagram that put a premium on glossy photography and clever captions.
  But what if people were a little more willing to share their true selves, imperfections and all, online? That’s the premise of LG’s campaign for its new V30 smartphone, which is celebrating people who aren’t afraid to share “the inspiring, yet relatable everyday moments” t
  
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• IBM hands greater data controls to clients ahead of looming GDPR deadline

  08-11-2017 21:15
  IBM has made the bold move of giving clients in Europe greater control and transparency over where their data is stored, announcing major upgrades to its central cloud centre in Germany.
  Most significantly, new processes will be implemented to ensure access to client data is restricted to and controlled by EU-based IBM employees only. The upgrade will be rolled out in December 2017.
  The changes mean advertisers will be afforded greater control and transparency over where their data is stored, wh
  
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• Passion, collaboration, empathy: Wunderman CCO Sami Thessman on being a great creative

  08-11-2017 21:08
  What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specific actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
  Sami Thessman, Wunderman chief creative officer, has tread a global path to understand what makes a great creative. From his home in Helsinki to time in Hong Kong and now New York, he’s worked with some of the world’s biggest bran
  
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• Director Valerie Weiss on strong female leads in storytelling

  08-11-2017 20:12
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Director Valerie Weiss has been on the front line of film and TV, but her background is certainly unique. With an undergraduate degree in molecular biology from Princeton and and Ph.D. in biological chemistry and molecular pharmacology from Harvard, one w
  
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• US Creative Work of the Week: Method fights dirty with Tiffany Haddish

  08-11-2017 20:06
  Fabric and personal care products company Method picked the right spokesperson for their 'Fight Dirty' public service-style campaign in Tiffany Haddish.
  The tongue-in-cheek PSA starring the funny woman, by Kovert Creative, debuted at the start of cold and flu season, and the two-minute spot, titled 'Fight Dirty,' highlights the importance of washing your hands. 
  The 'Girls Trip' star views the sink area of a restroom from video monitors to see who is washing their hands after using the
  
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• Innis & Gunn lightens the winter burden with a sunny pop-up bar in Edinburgh

  08-11-2017 18:28
  Innis & Gunn has taken to Edinburgh to instill some sunshine into the area with a bright three-day pop-up.
  Visitors will receive a free pint of the brew and will be fed UV through a powerful rigging of SAD lighting, coinciding with the turning back of the clocks. This is thought to make up for a noticeable lack of sunlight during the day. From 9-11 November, the pop-up will open its doors 5pm to 10pm, located at Edinburgh’s Food & Flea Market.
  The pop-up is ticketed on EventBrite,
  
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• Organic opens LA Office and adds Frank Dattalo as executive creative director

  08-11-2017 18:05
  Omnicom-owned digital marketing agency, Organic Inc, has opened a new office in Los Angeles, and with it has appointed Frank Dattalo as executive creative director. The agency has also named Jennifer Kohler as senior vice president, client services and office lead.
  Dattalo will lead Organic’s LA creative team, reporting to Chris Kelly, the agency’s chief creative officer, while Kohler will report to chief executive David Shulman. In his new role, Dattalo will drive cre
  
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• Twitter looks to simplify its advertising offering with self-serve subscription tool

  08-11-2017 18:00
  Twitter is looking to simplify the way advertisers interact with its platform by rolling out a self-serve advertising subscription tool, Promote Mode, which gives advertisers the chance to automate their promoted tweets by paying a monthly subscription fee.
  The tool, which launches in beta today (8 November), acts as an automated “amplification engine” so advertisers who sign up pick and choose how they wish to promote themselves - via promoted tweets or by amplifying their profile -
  
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• The argument for augmented intelligence

  08-11-2017 17:45
  AI and creativity, AI and management, AI and leadership, AI and supply chain, AI and finance, AI and logistics, AI and peanut butter and jelly sandwiches.
  Everyone is writing the same article. 
  Yes, AI is awesome, it’s special and it’s like this decade’s Big Data.
  No one really understands it.
  AI comes in as many flavors and colors as mochi ice cream and is equally as misunderstood.
  Seriously, what is mochi?
  Similar to Big Data, AI has a spectrum of definitions; it casts i
  
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• Pixar promotes finding your roots through Ancestry in video for new Coco film

  08-11-2017 17:34
  Disney and Pixar have been digging into a sense of belonging to one’s roots more frequently lately, with movies like Brave, Moana and most recently the new Pixar film Coco. With a new cross-promotional campaign with Ancestry, the studio has taken that search for roots to a new level.
  Coco follows main character and aspiring musician Miguel’s journey into the Land of the Dead to learn about his ancestors and discover why his family banned music for generations. Similar to Miguel,
  
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• Call me by the wrong name: how studios are still trying to straight-wash gay films

  08-11-2017 17:34
  Sony’s disastrous attempt to push Oscar-buzzed Call Me by Your Name as a straight love story on Twitter belies an industry awkwardly denying queernessCall Me by Your Name is a film about love. It’s the story of the feverish summer romance between a teenager and an academic set in early 80s northern Italy. It’s tender, erotic, awkward, poignant and unarguably, unavoidably, unmistakably gay.Related: Call Me By Your Name review – gorgeous gay love story seduces and overwhelm
  
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• Paddington 2 embraces Facebook masks in promo push

  08-11-2017 17:27
  StudioCanal has released Facebook masks as a means of engaging fans of the iconic Paddington Bear in the run up to the release of the sequel movie.
  Users can adopt Paddington’s hat and duffle coat, creating sharable content such as images and videos in a way many studios are embracing, albeit varying between Facebook and its rival Snapchat.
  The filters were created by Havas agencies Cake and Fullsix media in collaboration with StudioCanal.
  Jamie McHale, digital marketing manager at StudioC
  
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• What did the public think about the Oxford Street Christmas light switch on with NSPCC and Sky Cinema?

  08-11-2017 17:23
  The Christmas season is officially upon us as Oxford Street has switched on its lights with the help of the NSPCC and Sky Cinema.
  Singer Rita Ora took to the stage along with Five After Midnight, Love Island's Montana Brown, Capital FM presenters and others to rally around the Christmas spirit.
  For the second year, NSPCC has launched its Christmas campaign to run throughout November and December at the Oxford Street light switch on. This year, along with its headline partner Sky Cinema, it
  
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• Is there such a thing as original content?

  08-11-2017 17:18
  Every day around the world, a total of two million articles are published online. That’s the same number of bubbles fizzing in your average champagne flute.
  That’s why sometimes, when you’re reading a blog, it can feel like you’ve read it before. The words may be in a different order, but you know the point it’s making before you even get halfway, and it’s not telling you anything new.
  It begs the question: where’s all the original content?
  In a sense, t
  
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• John Seifert: My promise to Sorrell is that Ogilvy will get simpler

  08-11-2017 16:17 via campaignlive.co.uk
  Ogilvy has become a holding company and has to focus on becoming more than a bunch of parts, the agency's worldwide chairman and chief executive John Seifert said at Web Summit.
  
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• People on the move featuring Gleam Futures, VCCP, Deutsch, Hearst and more

  08-11-2017 16:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Gleam Futures
  Joe Sugg and Caspar Lee have ended their partnership with UK talent management Gleam Futures in order to work on a joint venture. The two YouTubers had reached the end of their contract with the talent agency and had "no interest" in renewing their con
  
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• Trump’s digital director on how Facebook helped the President beat Clinton

  08-11-2017 15:49
  During the 2016 US Presidential election, the Donald Trump campaign was serving up to 150,000 Facebook ads every day. The idea was that if Twitter was how Trump spoke to the people, Facebook was how he was going to win them over.
  Brad Parscale, who remains Donald Trump’s digital director, led this effort. And he says having an outspoken figure such as Trump to sell to US audiences made his job as a marketer a lot easier.
  Speaking today (8 November) at Web Summit in Lisbon, he explained: &l
  
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• Ad of the Day: Cost Plus World Market shows a boy playing trumpet to llamas in touching holiday spot

  08-11-2017 15:24
  A boy playing trumpet to a field full of llamas might seem an odd way to celebrate the holidays, but in the hands of agency BarrettSF, in its latest work for Cost Plus World Market, the concept becomes a touching way for a family to connect.
  The three-minute digital short film tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience: a herd of
  
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• Turkey of the week: What was Don't Panic thinking with Kim Jong-Un branded fireworks?

  08-11-2017 14:47 via campaignlive.co.uk
  Omar Oakes failed to see the funny side of Don't Panic's Bonfire Night stunt.
  
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• Hegarty: The future of marketing is a return to the basics

  08-11-2017 14:41 via campaignlive.co.uk
  While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
  
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• MCI launches experience arm led by Kim Myhre

  08-11-2017 14:34 via campaignlive.co.uk
  MCI, the global events network, has launched a UK experiential agency headed by Kim Myhre, former managing director at FreemanXP.
  
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• US Creative Works: Featuring Droga5, FCB Canada, Flying Object and more

  08-11-2017 14:30
  Welcome to The Drum's US Creative Works, in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on the st
  
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• Uber showcases plan to have flying cars in LA by 2020

  08-11-2017 13:47 via campaignlive.co.uk
  Uber's pie-in-the-sky dream for airborne ridesharing seems to be getting more concrete with deadlines, partners and locations announced at Web Summit.
  
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• How the Queen's estate has given HMRC a taxing PR headache

  08-11-2017 13:33
  Her Majesty’s Revenue and Customs has a serious PR problem on its hands.
  The state has charged it with stemming the tide of unpaid taxes, but the leaked Paradise Papers reveal that our head of state is engaged in tax avoidance with the best of them.
  The rot in our financial system goes all the way to the top, and it won’t stop anytime soon – not as long as the big fish are the very people who make the laws.
  Meanwhile, HMRC’s PR strategy sticks to prosecuting the smaller f
  
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• M&S looks to data and personalisation to make the retailer ‘great again’

  08-11-2017 13:27
  Marks & Spencer is hoping a focus on data and personalisation can help turn around its fortunes and make it one of the world’s leading retailers again.
  M&S saw pre-tax profits increase fourfold to £118m in the six months to 30 September as revenue in its troubled clothing division stabilised on the back of a 5.3% increase in full-price sales. However, food, for so long responsible for propping up the company, saw sales growth slow in the face of headwinds including inflation
  
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• M&S: Data is the glue that underpins the brand

  08-11-2017 13:27
  Marks & Spencer is hoping a focus on data and personalisation can help turn around its fortunes and make it one of the world’s leading retailers again.
  M&S saw pre-tax profits increase fourfold to £118m in the six months to 30 September as revenue in its troubled clothing division stabilised on the back of a 5.3% increase in full-price sales. However, food, for so long responsible for propping up the company, saw sales growth slow in the face of headwinds including inflation
  
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• Instagram extends paid-for tagging tool and will alert users who break the rules

  08-11-2017 13:24 via campaignlive.co.uk
  Instagram has extended its 'paid partnership' tagging tool to all accounts using its Insights performance metric - and has promised to start alerting users who don't label paid-for content correctly.
  
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• Sonos to launch first European concept store

  08-11-2017 13:12 via campaignlive.co.uk
  Sonos, the smart speakers brand, is creating its first European concept store that replicated a home environment.
  
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• How Eurosport ripped up the sports broadcasting playbook for Andy Murray charity match

  08-11-2017 13:10
  Discovery-owned Eurosport used tennis charity event Andy Murray Live as a production sandbox to test its planned disruptions in the live 360 video, camera placement and data spaces, features that it intends to bring to its coverage of tennis and the PyeongChang Winter Olympics.
  The pay TV provider is aggressively channeling new forms of content through its social and digital channels that include an app and the £29.99 a year Eurosport Player to create a buzz and herald its status as t
  
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• Women's Equality Party and Now launch Equal Pay campaign

  08-11-2017 13:07 via campaignlive.co.uk
  The Women's Equality Party are launching a campaign to mark Equal Pay Day today, the symbolic date whereby women effectively stop being paid a salary, relative to men
  
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• Leith Agency restructure will see up to nine roles cut to be 'fit for purpose' in 2018

  08-11-2017 13:06
  The Leith Agency is undergoing a restructure that could see up to nine roles across the agency made redundant in order to make the business “fit for purpose” in 2018, managing director Richard Marsham has confirmed.
  The Edinburgh-based agency, best-known for its Irn-Bru advertising, has so far cut one position and is in discussions with a further eight people regarding their future roles in the company. This is part of an “ongoing process” into the structure of the a
  
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• ‘RuPaul takes a bite of Snickers’, and other ads made over through an LGBTQ+ lens

  08-11-2017 12:28
  The biggest agencies and brands in ad land have proved that using the LGBTQ+ community in advertising creative is not only possible, but powerful, as part of PrideAM’s Brand Makeover.
  The challenge set by the support network for LGBTQ+ advertisers and marketers aimed to remove barriers in casting non-cis, non-heterosexual people in adverts, either in an understated, normalised fashion or a more overt, stereotype-smashing sense.
  The idea arose when PrideAM was in the research stages of
  
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• Welcome to the future: Uber pledges to bring flying taxis to LA by 2020

  08-11-2017 12:25
  Blade Runner was only a year off in its 2019 prediction of flying cars in Los Angeles, with Uber unveiling plans to begin ferrying passengers through the US city’s skies by 2020.
  Speaking at Web Summit in Lisbon this morning (8 November), Uber’s chief product officer Jeff Holden said the fleet, which visually looks like a hybrid between a drone and a helicopter, will make only 25% of the noise of a helicopter. Travelling at speeds of up to 200 mph, Holden said the flying taxis will c
  
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• Pitch update: TV Licensing, Ikea, Honda, Uber, TripAdvisor

  08-11-2017 11:52 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Pitch update: TV Licensing, Ikea, Honda, Uber

  08-11-2017 11:52 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Campaign Diary: Ryanair CMO is a late arrival, while Blue 449's Lench scores FA Cup hat-trick

  08-11-2017 11:46 via campaignlive.co.uk
  Web Summit guests were left waiting for Ryanair's Kenny Jacobs while there was mixed fortunes for Blue 449 staffers.
  
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• RFU renews Guinness partnership for a further four years

  08-11-2017 11:43
  The Rugby Football Union has renewed its partnership with drinks giant Guinness for a further four years, extending and enhancing a period of partnership both on and off the pitch.
  Guinness has been a steadfast proponent of domestic and international rugby over the past 40 years with the brand building a strong presence around Twickenham Stadium while working to improve the match day experience for fans.
  This has seen the Dublin brewer become an official partner of West Fan Village Stage and Sho
  
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• How to use a DMP for personalisation: Tips from Mazda

  08-11-2017 11:31
  Marketers are constantly struggling to use data to personalise customer experiences. But what can they learn from the automotive sector?
  The Drum, in collaboration with Relay42, will host a webinar exploring how Mazda, an automotive leader, has been utilising a data management platform (DMP) in the Dutch market to smarten its approach in unifying the customer journey.
  The webinar, How marketers can personalise customer experiences with a DMP, taking place later this month, will reveal how market
  
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• The Trade Desk forms strategic collaboration with Pinsight Media

  08-11-2017 11:22
  The Trade Desk, a technology platform for ad buyers, has formed a strategic collaboration with mobile analytics specialist Pinsight Media with a view to improving the accuracy of its carrier data targeting capabilities.
  The pairing will enable The Trade Desk to aggregate anonymised consumer data which can then be precisely targeted across devices for maximum relevance and reach.
  Brian Stempeck, chief client officer at The Trade Desk, said: “Advertisers today want to accurately reach indivi
  
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• Marketoonist on the future of advertising

  08-11-2017 11:21
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the future of advertising appeared first on Marketing Week.
  
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• Waymo first to test fully driverless cars as it focuses on ‘shared mobility’ future

  08-11-2017 10:59
  Google’s autonomous car division Waymo is claiming a ‘world-first’ as it steps up the progress of bringing driverless cars to the roads by starting a trial of driverless minivans on public roads in Arizona.
  Speaking at Lisbon’s Web Summit yesterday (7 November), Waymo’s CEO John Krafcik revealed that the trial had been live since mid-October and is a “significant step” as it marks the first trial without a safety driver or human sat behind the wheel in c
  
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• Q&A: Intermarketing Agency explains thinking behind imaTV, its new one-stop TV campaign house

  08-11-2017 10:50
  Intermarketing Agency, an Advantage Smollen company with offices in Leeds, London, Amsterdam and Sydney, has launched imaTV, a new proposition for the integrated agency, bringing all the disciplines associated with producing and airing a TV campaign together under one roof. The Drum spoke to Paul Farquharson, creative producer at Intermarketing, and the agency’s director of media, Scott Gordon, to find out more.
  Why now for this proposition? What factors led you to believe there’s ma
  
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• How location data can bridge the digital and offline gap

  08-11-2017 10:45
  A big challenge faced by marketers is bridging the customer experience across physical stores and digital channels. In the penultimate episode of Everything You Need to Know (EYNTK) – About Location-Based Advertising, Verve’s general manager international, Ian James explains how location data can help minimise this gap.
  Most brands are continuing to underestimate the power of real-world shopping – even though 90% of sales still occur in bricks and mortar stores, James argues in
  
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• House of Fraser looks to the 80s for Christmas ad inspiration

  08-11-2017 10:41 via campaignlive.co.uk
  House of Fraser's Christmas ad is a nostalgic affair that looks back to the 80s through the eyes of two sisters.
  
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• Wavemaker drives global Alibaba Singles Day campaign

  08-11-2017 10:28 via campaignlive.co.uk
  The Group M agency is tasked with increasing the ecommerce event's impact beyond China and beyond overseas Chinese people.
  
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• Snap Q3 earnings report disappoints investors again

  08-11-2017 10:11 via campaignlive.co.uk
  Achieving 87% of the target analysts were expecting, Snap Inc struggles to establish its credibility.
  
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• ‘Socially irresponsible’ Condé Nast magazine advert banned

  08-11-2017 10:04
  An advert for Condé Nast Traveller displayed in its Glamour magazine stablemate has been banned by the Advertising Standards Authority (ASA) over its "socially irresponsible" use of an "unhealthily thin" model.
  In its ‘Postcard of the Day’ the travel title photographed a windswept model gazing out to sea from a beach with the intention of encouraging Glamour readers to sign up for their own e-postcards.
  A sole complaint lodged when the campaign ran back in June
  
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• TV credited with delivering two-thirds of all blockbuster ad campaigns

  08-11-2017 09:35
  Warc has published its first ever monthly Global Ad Trends Report focused solely on television, discovering in the process that the medium accounts for close to two-thirds of all media spend associated with big spending brand campaigns.
  Of more than 600 case studies analysed, it was found that campaigns commanding a budget of $10m or more allocated 66% of their resources to television with the proportion of the budget allocated to TV increasing along with the budget – with a correspon
  
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• Help us decide who should be recognised in The Drum’s New Year’s Honours

  08-11-2017 09:00
  It’s that time of year again. Coca-Cola’s Christmas truck is out, Mr John Lewis is bunkering down for another season of misdirected tweets, and The Drum is looking back on 12 months of highs and lows to decide who emerged the most triumphant. And that’s where we need your help…
  For nearly two years we have celebrated the companies, the work and the people who are proving that marketing can change the world. 
  But now, for the first time, The Drum’s New Year&rsq
  
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• How Jeff Bezos built a tech business within the Washington Post

  08-11-2017 08:00
  In 2016 the Washington Post entered a new era of growth and profitability, an impressive feat against a backdrop of falling print revenues, rising competition and the challenges associated with operating in a digital ecosystem.
  Where other publishers have been introducing disinvestment strategies for their print operations, the Washington Post has hired “hundreds” of journalists to maintain the quality of its newspaper.
  It has built its own adtech company which includes over a dozen
  
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