Having built his first ad network while he was still at high school, Index Exchange chief executive officer Andrew Casale can justifiably lay claim to being one of the foremost commentators on adtech. Albeit, his stereotypical Canadian modesty would preclude him from making that claim himself.
Speaking with The Drum on the sidelines of his company's inaugural partner event in Miami, Florida, Casale addresses a number of issues facing the online media trading market. The disc
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Index Exchange's Andrew Casale: 'A correction will be driven into the market'
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Framestore opening third US location in Chicago
Oscar and Bafta-award-winning creative studio Framestore is expanding its North American operation after a successful year.
The third US office, and fifth globally, is based out of Chicago's vibrant West Loop and will encompass all of Framestore's diverse capabilities. The office will be run by current Framestore employees David Mellor, in the creative director role, and Raven Sia, as head of production. Newly appointed Krystina Wilson will lead as executive producer, joining f -
Dairy Queen has Guardians of the Galaxy mixtapes, too, but it’s BYO cassette player
Doritos isn’t the only brand with cassette tapes to fete the release of Marvel’s Guardians of the Galaxy: Vol. 2.
That’s because fast food chain Dairy Queen is celebrating its own cameo in the upcoming movie with a mixtape of songs inspired in part by its infamous Blizzard treat. Think: Watch the Stove, the album Hamburger Helper released for April Fool’s Day 2016, or Rise to the Occasion, the DiGiorno Pizza Anthem.
A mixtape plays a pivotal role in the first movie, -
Connoisseur wins distribution for Bodega Volcanes de Chile
The brand’s core range comprises Reserva Sauvignon Blanc, Pinot Noir and Cabernet Sauvignon -
Hillary Clinton's election campaign was designed on Wagtail platform created by Torchbox
Twitter may have been a vital tool in both election campaigns, but it wasn’t the only bird backing Hillary.
The US presidential election campaign needed a website that was scalable and flexible, and a content management system (CMS) that could power multiple sites and applications. In bobbed Wagtail, the open source CMS originally developed by digital agency Torchbox.
Tom Dyson, technical director at Torchbox, commented: “When Hillary’s campaign CTO got in touch to le -
Robert De Niro tries out Snapchat at Tribeca Film Festival
Robert De Niro got a hands-on tutorial in Snapchat at the 2017 Tribeca Film Festival.
Film-maker Alex Berry, a finalist in the Tribeca Snapchat Shorts category, which is in its second year and this year expanded to an official section for storytelling on Snapchat, took the festival co-founder and Academy Award Winner through some of the social app’s fun features and filters.
De Niro is seen experimenting with the puppy and panda filters, the flower crown, and -
Price of houmous up 6% on average (if you can find it)
Latest data reveals prices for the chickpea dip were already surging across all of the major mults -
Growth in FMCG demand in rural areas to be double digit: Adi Godrej - Economic Times
Growth in FMCG demand in rural areas to be double digit: Adi Godrej
Economic Times
MUMBAI: Godrej Group Chairman Adi Godrej on Thursday said that the rural demand for fast moving consumer goods (FMCG) will likely to have a double digit growth with a good monsoon. He also said the real estate demand, particularly the residential ... -
Women in Wholesale report calls for gender diversity action
Research conducted by Him! found a lack of flexible working was the main challenge for women -
Pret A Manger notches up 12th consecutive year of growth
Across the period, Pret opened 50 new stores including 31 in the UK -
Karmarama wins two weeks free media for Air New Zealand push
An outdoor campaign created by Karmarama for Air New Zealand will run across the London Tube network for free over the next two weeks after the creative agency won a national competition. -
Two thirds of big brands say they will increase ad spend despite ongoing brand safety concerns
Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.
The study analysed the intentions and concerns of more than 50 global advertisers who collectively have an annual ad spend of more than $80bn. The research found that around two thirds plan to increase spend with 12% maintaining the same levels and 21% indicating they will reduce online -
'Less than 10% of marketing decision makers are certain how to implement content marketing', reveal Zazzle results for 2017
So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before.
That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either.
The following infographic&n -
Nespresso fuels George Clooney’s trip through classic movie scenes
Longtime Nespresso ambassador George Clooney is fronting a new ad campaign showing he is willing to traverse even classic movies in order to get his hands on some of the brand’s coffee.
Viewers take a nostalgia trip down some classic movies, whereupon Clooney is injected into the proceedings.
The work from McCann New York implements more references than you can shake a stick at, but featured are Kermit the Frog and Fozzie Bear, Andy Garcia, Burt Reynolds, Peter Fonda, Psycho’s Janet -
Channel 4's 'We're the superhumans' wins two D&AD black Pencils
Channel 4's "We're the Superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony. -
IPA president Sarah Golding's maiden speech outlines tech agenda to help ad industry learn from the machines
Issuing her agenda to the advertising industry in the UK as IPA president, succeeding Tom Knox after two years, Sarah Golding, chief executive of CHI & Partners issued her agenda for her time in charge, discussing the need for the industry to better understand and work with technology and stating her intention to help the industry understand the opportunities better. Below is the speech ver batum that she made during the annual presidents lunch.
T -
Amazon set to recruit 1,200 workers for Warrington site
Warrington is one of four new fulfilment centres that Amazon will open in 2017 -
Food biggest contributor to fall in retail employment hours
The number of hours worked in retail as a whole fell by 3.9% over the period -
Not unlike El Bulli, Taco Bell will offer limited reservations at its Test Kitchen
Taco Bell fans may already be planning to dine at the Mexican-inspired quick service restaurant on Cinco de Mayo, but they’ll also have an opportunity that day to score reservations for an exclusive May 19 dinner at the hallowed grounds of the Taco Bell Test Kitchen at the brand’s Irvine, California headquarters.
Just 32 seats will be available via online restaurant reservation provider OpenTable for the “dining experience inspired and plated by Taco Bell’s top creat -
Kickstarter CEO Yancey Strickler on raising $3billion: “Corporates will be forced to change.”
Crowdfunding site Kickstarter has just passed the milestone of raising over $3bn for startups, founders and creators with dreams. What started as a platform to give struggling artists and filmmakers a chance to realise their vision has burgeoned into a multi billion dollar launch pad for an array of early stage businesses and ideas. Many projects start as unproven concepts from the recesses of the makers’ minds, and yet the platform has a remarkable 91% hit rate of delivering funded projec -
How to create a killer content marketing strategy
So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before.
That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either.
The following infographic&n -
Just Eat seals X Factor sponsorship and goes on the hunt for the UK’s best singing chefs
Food ordering platform Just Eat has sealed a dinner date with The X Factor, a broadcast sponsorship that will generate significant exposure throughout the ITV flagship singing competition’s 14th series.
Bringing life to the sponsorship which encompasses off and online branding touching down with all formats of the show, will be the ‘Chef Factor’ campaign, the brand’s hunt for the best singing takeaway chef in the land.
Just Eat will scour its 27,600 restaurant partners fo -
Health halo pushes up sales of beetroot
UK beetroot sales reached £68.7m during the past year, with chilled short-life beetroot seeing the greatest growth -
Brakes pledges £500k for Meals & More child poverty project
Brakes has invested £257,000 into the project since 2015 -
Cawston Press adds Very Hungry Caterpillar Cloudy Apple juice
The NPD is “the first partnership of its kind with The World of Eric Carle” -
Tesco slashes number of Express store SKUs as part of Reset
Clements told the ACS Summit this week that both staff and shoppers had welcomed the range reduction -
Mults slash veg prices in response to spring crop glut
Warm weather during the spring has contributed to a glut of supply from UK growers -
JICWEBS sees 20 more brands sign up to its safety audit following Times expose
A further 20 brands have signed up to a brand safety audit conducted by the Joint Industry Committee for Web Standards’ (JICWEBS) as part of ongoing efforts to clean up the digital advertising supply chain.
AdMaxim Inc, Clearstream and Index Exchange are among the 20 brands to sign up to the audit as they look to join the 35 companies who have now achieved JICWEBS' certification for brand safety.
The audits are the latest attempts by industry bodies to improve the effec -
Social media personalisation campaign from EchoMany urges tweeters join the doomed Alien: Covenant crew
Marketing company EchoMany has teamed up with 20th Century Fox again, this time to help publicise the impending release of Alien: Covenant.
Using personalised messages on Facebook and Twitter, the company is intent on keeping the movie front-of-mind for fans of the series in the run up to launch day, 12 May (UK) and 19 May (US).
The firm previously worked with 20th Century Fox to contribute to the celebrated marketing campaign for Deadpool; this time it helped spread personalised movie -
Predicting the advertising campaigns of general election 2017
Benedict Pringle, founder of politicaladvertising.co.uk, predicts the lines of attack that the political parties will use in their communications and explains why the campaigns will avoid introducing new ideas and will instead focus on reminding the right sort of voters of things that they already think.
Jeremy Bullmore once wrote that “people build brands as birds build nests, from scraps and straws we chance upon” in order to make the point that brands are subjective things and the -
Andy Duncan steps down as Camelot CEO
Camelot chief executive Andy Duncan is leaving after six years with the National Lottery operator. -
P&G’s new ‘Irresistible Superiority’ approach baffles
P&G has talked up its intention to hone its products – and their marketing – around the idea of ‘Irresistible Superiority’. But on an earnings call yesterday (27 April) the new approach seemed to throw up more questions than answers.
P&G’s notion of ‘Irresistible Superiority’ comes down to setting a new standard of quality for its products and packages coupled with “superior execution” of its advertising and in-store messaging. -
Cancer Research UK’s marketing director departs after 17 years for Sea Life
Anthony Newman, director of brand, marketing and communications at Cancer Research UK, has left the charity after a 17-year stint to become global brand director for Sea Life.
He begins his new job with the Merlin Entertainments business at the end of May, replacing the outgoing Dominic Warne. He will report to Fiona Eastwood, global marketing director – Midway, at Merlin.
Newman will handle brand management for more than 50 Sea Life attractions globally, with a remit to create memora -
Dentsu tops D&AD pencil haul
Dentsu is the top awarded agency of this year's D&AD festival, in which 732 pencils were awarded in total. -
New Balance creates special 125th anniversary kit for Liverpool FC
New Balance has created a special commemorative kit to mark the 125th anniversary of Liverpool FC.
The new home kit was unveiled today (27 April) in a special film revolving around four loyal Liverpool fans who embody what it is to be “Pure Liverpool FC”.
In the video, each of the supporters discuss what the club means to them and tell their own unique story before being surprised with a visit from players past and present, including captain Jordan Henderson, who gift them the new 20 -
Tribal Worldwide London boosts senior team with promotions and a hire
Tribal Worldwide has promoted its managing director, Tom Roberts, to chief executive. -
Campaign TV: Why nightlife is crucial to creativity
A vibrant nightlife is a key ingredient in fostering creativity in cities, says the night mayor of Amsterdam. -
STV2 promises to revolutionise Scottish news, but will it win over a politically polarised nation?
There is no doubt that Scotland’s first minister Nicola Sturgeon is an accomplished television performer and yet the feeling persists among many of her supporters that she is the victim of a grand media conspiracy against her.
In these strange political times, it’s not necessarily a bad thing for a statesman to be on the wrong side of the so-called 'mainstream media'. We have seen how politicians in other parts of the world have embraced the idea that they are being hounded by the es -
Consumer cos come to life as investors seek defensives - Economic Times
Economic Times
Consumer cos come to life as investors seek defensives
Economic Times
MUMBAI: Consumer stocks were outperformers in the market rally on Wednesday as investors rushed to the so-called defensive sector on expectations that they will outperform in the event of a correction. The BSE fast moving consumer goods (FMCG) index, ... -
Arcade to handle more brands for Suntory Beverage & Food Singapore
Arcade has expanded its relationship with Suntory Beverage & Food Singapore, handling four consumer beverage brands for the company.
The work will include conceptualisation and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.
The campaigns will include TVC, print and digital, running across North and Southeast Asia in 2017. Arcade Singapore will be in charge of the regional work, while Arcade’s Jakarta office w -
Just Eat to sponsor The X Factor in £30m broadcast deal
Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways. -
Pope Francis delivers surprise TED Talk technology sermon
Pope Francis has elected to reach out to a new audience through the unlikely medium of a TED Talk, an occasion the pontiff used to exhort technology firms to do better.
Beaming into this year’s annual TED conference in Vancouver, via a pre-recorded lecture, the Catholic figurehead spoke of the moral responsibilities that technology firms must shoulder in addition to those carried by individuals.
His Holiness said: “Each and everyone’s existence is deeply tied to that of others: -
WPP exceeds targets with Q1 revenues up 3.6%
WPP saw revenues grow 3.6% on a constant currency basis in the first three months of 2017- but like-like-like growth at the world's biggest advertising company was the lowest in two years. -
Cancer Research UK’s outgoing marketing director on the third sector’s new thirst for innovation: ‘It’s the most challenging – but exciting – time for charities’
Innovation underpinned Anthony Newman’s 17-year tenure at Cancer Research UK, which comes to an end this month. Now, it’s a life raft for third sector brands as the industry turns the corner to prize engagement above all other things.
Kids Company’s closure and the suicide of Olive Cooke punctuated a difficult few years for the charity sector. Now with the government slowly pulling funding from under the floor, it’s clear that something’s got to give in the way char -
How Diageo sold The Singleton whiskey using virtual reality
Diageo sold a bottle of The Singleton whiskey to one in five people who tried a virtual reality experience, created by Untitled Project.
According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience.
The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the ca -
Facebook bows to pressure; commits to prevent offensive content in Vietnam
The Vietnam government has said that Facebook is committed to work with them to prevent content that violates Vietnam laws from appearing in its platform according to a Reuters report.
Vietnam has griped about “toxic” anti-government and offensive content on Facebook and YouTube in the past, pressuring local companies to pull ad spend on the platforms until a solution is found.
The social media giant’s commitment came after Monika Bickert, head of global policy management, Face -
Ultimate Asset’s James Lyon answers: does the marketing industry have a marketing problem?
Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.
The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?
Ultimate Asset Asia Pacific’s managing director James Lyon answers The Drum’s weekly Q&A, in which industry leaders, new talent and everyone in between, will cast their opin -
Mothers of sick children persevere in ad for SickKids Foundation
A mom crying in the bathtub. A mom praying in a church pew. A mom screaming and losing it in the driver’s seat of her car. A mom crying as a nurse helps her learn to take care of her sick child. All things that moms with sick kids understand.
For Mother’s Day, the SickKids Foundation, a children’s health nonprofit raising funds for The Hospital for Sick Children in Toronto, Canada, created the Sick Kids VS: Mom Strong. This 90-second commercial, shows mothers with sick kids &m -
IAB SG Rolling Heavies: SPH’s Su-Lin Tan talks client needs, digital transformation and being a nerd
The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.
The second in the monthly series features Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about career progression, digital transformation at the publis -
TMC, Crowd, The Fresh Group and jones knowles ritchie take home top prizes at The Drum's RAR Awards
TMC Strategic Communication, Crowd, The Fresh Group and jones knowles ritchie were among the winners at The Drum’s Recommended Agency Register (RAR) awards, held last night (26 April) in London.
Now in their seventh year, brands including Unilever, Coca-Cola and River Island submitted their views on a cross-section of the industry’s marketing services providers.
In the ‘Small Agency’ category (defined as a company with less than 40 staff) included the likes of T
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