Burberry is planning to put more marketing power behind product launches as it looks to increase investment around specific categories and attract more local customers to the brand.
Speaking on a call this morning to mark its full-year results, Burberry’s CEO and chief creative officer Christopher Bailey used the example of its signature DK88 bag. Its launch was accompanied by a standalone marketing campaign and dedicated store windows, the first time it has done that for a new bag, and th
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Burberry rethinks how it markets product launches
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CEO of world’s biggest ad firm targeted by deepfake scam
via theguardian.comFraudsters impersonated WPP’s CEO using a fake Whatsapp account, a voice clone and YouTube footage used in a virtual meetThe head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email to leadership, warning others at the company to look out for calls claiming to be from top executives.Fraudsters created a WhatsApp account with -
Apple apologises for iPad ad criticised as ‘destruction of the human experience’
via theguardian.comAdvert featuring huge hydraulic press crushing cultural objects struck wrong note with manyApple has apologised after an online backlash to an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of creative objects including musical instruments and books.The ad, launched by Apple’s chief executive, Tim Cook, on Tuesday, shows the machine squashing various items – ranging from a piano and a metronome to tins of paint and an arcade game &ndas -
‘Destruction of the human experience’: Apple iPad ad prompts online backlash
via theguardian.comAd featuring massive hydraulic press crushing cultural objects strikes wrong note with some – including Hugh GrantApple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.The ad, launched by Apple’s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items – ranging from a piano and a metronome to tins of pai -
ITV blames knock-on effects of Hollywood strikes for revenue hit
via theguardian.comStrikes dented performance of ITV Studios but advertising starting to recover, broadcaster saysITV has blamed the knock-on effects of the US actors and writers strike for a hit to its revenues – but expects the Euro 2024 football tournament to contribute to a bounceback later this year.The UK’s largest free to air broadcaster said last year’s Hollywood strikes had dented the performance of its ITV Studios division, which has made shows such as Love Island and Mr Bates vs the Po -
Online casino firm 888.com to withdraw UK adverts after backlash
via theguardian.comAds to be removed from London transport network amid criticism of Mayor Sadiq Khan’s ‘baffling’ decision to allow themOnline casino company 888.com will withdraw adverts from locations including London’s transport network after a backlash against their tone, prompting criticism of the capital’s mayor, Sadiq Khan, for allowing them to appear in the first place.With less than a week to go before Londoners vote for their next Mayor, Khan’s Conservative rival, Sus -
BBC presenter’s likeness used in advert after firm tricked by AI-generated voice
via theguardian.comExclusive: Liz Bonnin’s face used on insect repellant ads after faked message ostensibly granted permissionThere was something strange about her voice, they thought. It was familiar but, after a while, it started to go all over the place.Science presenter Liz Bonnin’s accent, as regular BBC viewers know, is Irish. But this voice message, ostensibly granting permission to use her likeness in an ad campaign, seemed to place her on the other side of the world. Continue reading... -
Inaugural Guardian Advertising Awards take place in London
via theguardian.comCelebrating advertisers with scale, influence and integrity, the ceremony recognised brands including Nurofen and Google PixelThe inaugural Guardian Advertising Awards, launched to celebrate scale, influence and integrity across the publisher’s platforms, have recognised brands including Nurofen, Google Pixel and Charlie Bigham’s.The Grand Prix award was given to Nurofen for its See My Pain campaign, which was praised by judges for its real-world impact in tackling awareness of the g -
‘Really upsetting’: Grenfell Tower edited out of TV advert
via theguardian.comExclusive: Man whose uncle died in 2017 disaster describes ad for pain relief gel Voltarol as ‘insulting’Grenfell Tower has been edited out of a TV advert in a move described as “insulting” by a family bereaved by the June 2017 disaster.Karim Mussilhy, whose uncle Hesham Rahman was among 72 people who died as a result of the fire, noticed the edit while watching the Channel 4 streaming service on Monday when an advert for the pain relief gel Voltarol showed people playing -
US politics is awash with crude and misleading attack ads. Now it’s the UK’s turn | John Elledge
via theguardian.comRules governing political campaigning on terrestrial television don’t apply to streaming or online – and parties are starting to play dirtyOne of my favourite jokes in The Simpsons concerns the unhinged nature of US political advertising. “Mayor Quimby supports revolving-door prisons,” a growly voice narrates over footage of exactly what you imagine. “Mayor Quimby even released Sideshow Bob, a man twice convicted of attempted murder.” And then, a final disclos -
May the fizz be with you: how a $10 Chilean beer ad took on Star Wars
via theguardian.comAfter being posted on X and becoming a feature on Stephen Colbert’s Late Show, the 2003 commercial that sees Obi-Wan Kenobi hand Luke Skywalker a cold beer has gone viral‘Your father wanted you to have this when you were old enough”, Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item – an ice-cold bottle of Chilean lager, Cerveza Cristal.Cue enthusiastic brand jingle, and cut! Continue reading.. -
Political ads could be heading to UK TV screens due to legal loophole
via theguardian.comExclusive: ITV is considering taking paid ads from parties on its streaming platform where ban does not applySome viewers are already irritated by the adverts interrupting shows on the ITV catch-up service.But even they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer. Continue reading... -
‘Smell is really important for social communication’: how technology is ruining our senses
via theguardian.comScientists say an overreliance on sight and sound is having a detrimental effect on people’s wellbeing and that our devices should deliver a multisensory experience“Wait a minute, wait a minute. You ain’t heard nothing yet.” So went the first line of audible dialogue in a feature film, 1927’s The Jazz Singer. It was one of the first times that mass media had conveyed the sight and sound of a scene together, and the audience was enthralled.There have been improvement -
OJ Simpson obituary
via theguardian.comFormer American footballer and actor who was acquitted of the murder of his former wife, Nicole Brown, and her companion, Ron Goldman, in the 1995 ‘trial of the century’On the American football field, OJ Simpson ran around, past and through defenders with almost unmatched success. “The Juice” had legendary status, as both a collegian and a pro.Undeniably handsome and charismatic, he appeared in films and on TV, and was known in the US for a Hertz television commercial in -
Crisps as communion: Italian TV advert accused of blasphemy
via theguardian.comViewers association has called for Amica Chips to suspend the campaign over a lack of respect towards practising CatholicsAn Italian TV advert that depicts nuns eating crisps instead of altar bread while receiving holy communion has been accused of blasphemy by an outraged association of Catholic TV viewers.The 30-second advert for Amica Chips – one of Italy’s top crisps brands – takes place in a monastery and opens with nuns preparing to receive holy communion. Their mother su -
Catholics’ fury as Italian TV ad depicts nuns eating crisps for communion
via theguardian.comViewers’ association accuses Amica Chips of resorting to blasphemy in order to increase salesAn Italian TV advert that depicts nuns eating crisps instead of altar bread while receiving holy communion has been accused of blasphemy by an outraged association of Catholic TV viewers.The 30-second advert for Amica Chips – one of Italy’s top crisps brands – takes place in a monastery and opens with nuns preparing to receive holy communion. Their mother superior realises that th -
Instagram ads in UK promoting ‘butt lifts’ in Turkey as part of holidays in potential breach of rules
via theguardian.comWatchdog warns cosmetic surgery providers abroad as analysis reveals thousands of Facebook advertsA post on Instagram shows the back of a woman in tight blue leggings, her lower body taking up most of the frame. The words “Temptingly sexy curves ahead … Ready to turn heads and break hearts?” are written in the caption. It is from a company offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad.The advert is one of thousands on social me -
Katie Price Instagram post banned by advertising watchdog over diet claim
via theguardian.comSponsored video promoted ultra low calorie diet without encouraging users to take medical advice, regulator rulesA post on Katie Price’s Instagram account has been banned by the UK’s advertising regulator for irresponsibly encouraging a low calorie diet, while simultaneously failing to disclose it was an advert and making unauthorised weight loss claims.The Instagram reel, a video shared on the glamour model’s account in August 2023, depicts her making meals throughout the day -
Nationwide TV ads starring Dominic West banned as misleading
via theguardian.comASA says sneering bank manager character wrongly suggests building society has not closed any branchesAdverts featuring the actor Dominic West as a sneering bank manager will be pulled from TV in their current form after the advertising watchdog ruled they were misleading because they wrongly suggest that the building society had not closed branches.The Advertising Standards Authority (Asa) received 281 complaints, including one from rival lender Santander, about the advert, which ran in October -
‘We know the community is over it’: how self-regulation of gambling ads came unstuck minutes into an AFL game
via theguardian.comClubs and bookmakers have set their own restrictions as campaigners await a decision on a proposed banFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastJust minutes after the first bounce in a round one AFL game, families watching on free-to-air television were exposed to more than 70 gambling ads – and all before 8pm.The fluorescent ads for gambling giant Tabcorp were splashed on digital billboards, despite the c -
Readers reply: why are Britain’s rules around advertising alcohol and tobacco so different?
via theguardian.comThe long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by emailSend new questions to [email protected]. Continue reading... -
Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories’ targets
via theguardian.comAnalysis shows content is aimed at working-class over-50s, and plays on fears of crime, stirs anger and pushes conspiracy theoriesAre you a cleaner or builder who likes Primark, the pub or reality TV – but doesn’t care about the environment? If yes, the Conservative party wants your vote.These are some of the interest categories used by the campaign team for the Tories’ candidate for London mayor, Susan Hall, to target audiences on social media. Continue reading... -
Dementia is not a living death – I’m very much alive | Letter
via theguardian.comWilly Gilder thinks the Alzheimer’s Society latest ad campaign is a mistake and would like to see it withdrawnThe chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times i -
Independent to take control of BuzzFeed and HuffPost in UK and Ireland
via theguardian.comMedia companies to combine publishing and advertising platforms to target gen Z and millennialsThe Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said.The two media companies will combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”. Continue re -
Mind the grub: comic Ed Gamble’s hotdog banned from tube ads
via theguardian.comPoster for sausage-themed show fell foul of Transport for London rules on promoting unhealthy foodSome comics complain that their craft is under threat from “cancel culture”. For comedians with a sausage-themed standup tour, they might have a point, after Ed Gamble was forced to remove a picture of a hotdog from posters promoting his forthcoming show on the tube network because it breached Transport for London’s junk food advertising policy.The comic was pictured with the fast- -
Why are Britain’s rules around advertising alcohol and tobacco so different?
via theguardian.comThe long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by emailPost your answers (and new questions) below or send them to [email protected]. A selection will be published next Sunday. Continue read -
Motherhood is a motherload of work. That’s the reality | Letters
via theguardian.comReaders respond to Charlie Brinkhurst-Cuff’s article about her reservations about embarking on parenthood Re Charlie Brinkhurst-Cuff’s article (I know I want at least one baby. But the more I learn about motherhood, the more terrifying it seems, 12 March), having survived the trauma of childbirth and managed to scrape enough to pay for childcare and a living, there is another aspect to consider: the immense negative impact motherhood would have on your career.Having successfully work -
Print your own tickets, treat your own illnesses – welcome to DIY Britain | Tom Whyman
via theguardian.comAdverts telling us to take services into our own hands are trying to maintain the delusion that we still have a functioning societyOne of the beautiful things about adverts is that each one is a kind of window: into the entire thought process that led to it being produced. The television series Mad Men understood this: although I doubt there was quite so much grief and self-torture behind someone thinking, for instance: “Maybe we could use a guy with a giant head to advertise this online b -
‘Sneaky’ social media ads are luring young into gambling, say campaigners
via theguardian.comCall for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18sTougher rules are required to crack down on betting firms’ use of “sneaky” social media postings and campaigns that may lure young people into gambling, warns a new report.Researchers at Bristol University have reported a rise in gambling promotions that typically blur the line between advertising for a betting company and popular cultural references, f -
Dual income, no kids ... and loads of free time: dinks are back – and being smug on social media
via theguardian.comThey thrived alongside the yuppies in the booming 80s. Now, in tougher times, they have found a safe space to flaunt their carefree lifestyleName: Dinks. Age: The term was coined in the 1980s. Dinks have been around for longer and are, by definition, of working and child-raising age. Continue reading...
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