• Team USA Partners With The North Face on New Kits, Race Gear, and Apparel, You Can Buy The Collection Soon

    Earlier this year, U.S. Ski & Snowboard announced an eight-year partnership with The North Face as their Official Performance Apparel sponsor.Athletes across the Stifel U.S. Ski Team and Toyota U.S. Snowboard Team will be outfitted in The North Face for training, competitions, and everything in between through the 2034 Utah Olympics.
    The rest of the world will be able to get kitted out like their favorite US Olympians and Paralympians when The North Face x U.S. Ski & Snowboard commercial
  • California Ski Resort To Open Snow Tubing for Halloween Weekend

    Sugar Bowl Resort, California, has a pile of snow primed and ready for the spookiest time of the year.
    While the machine-made flakes won’t be used for skiing, they will offer a kind of wintry tease. On Halloween, Sugar Bowl is dropping the ropes on its tube park.
    “Join us for Tube-or-Treat this Saturday! Real snow, 50% off tubing, candy, costumes, and plenty of Halloween fun,” the resort wrote in a social media post. “Then, keep the fun rolling because we’re tubing every Saturday + Sun
  • Another Colorado Ski Resort Opens This Week as 2026-27 Season Gets Underway

    The resort roster is about to get a little bigger.
    Keystone, Colorado, will open for skiing on Friday, October 30, from 9 a.m. to 4 p.m., with two miles of trails on Schoolmarm and Silver Spoon, as is early-season tradition.
    Visitors will reach open terrain and a hike-to terrain park via the River Run Gondola, with laps off the Montezuma Express chairlift. At the end of the day, guests will download the River Run Gondola to the base of the resort, where the celebration continues with a live DJ p
  • 40 Years In, This Swedish Brand Continues Innovating

    The world has changed a lot since the 1980s, and one thing has perhaps changed the most is how we dress while skiing. Gone are the days of neon one-piece skis suits, for better or for worse, but certain trends do still live on. 40 years after getting their start in Åre, Sweden, outerwear maker Peak Performance is bringing it back to where it all started with the release of a limited-edition capsule collection that combines modern tech with some serious old-school swag.
    The centerpiece is the 40
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  • The Freeride World Tour Is Headed To Snowbird, Utah

    If you heard the rumors, they were true. The Freeride World Tour is coming back to Snowbird, Utah, this winter.
    The YETI Snowbird Pro presented by Stifel, as it’s called, will go down sometime between March 16 and March 22, 2027, depending on weather and conditions. 
    Mount Baldy is the planned venue, per a release that added the most exciting action will take place in a spot called the Amphitheater, where skiers and snowboarders will find techy lines and big cliffs.
    “It’s a big bench that
  • The Best Photos and Videos From Arapahoe Basin's Winter 26/27 Opening Day

    The announcement came late on Wednesday, October 28, 2026, but that didn’t stop hundreds of skiers and snowboarders from showing up for Arapahoe Basin Ski Area’s opening day.
    A-Basin’s opening was small, with just the Black Mountain Express and High Noon run open, but that’s typical for skiing before Halloween, especially after the warm spell that settled in a couple of weeks ago.
    The ski area initially announced it would open at 11 a.m., but according to a statement from an A-Basin repr

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