• Skiers Beware, The El Niño Hype Train Has Officially Left The Station

    Have you heard the news? A mega El Niño is approaching, and every ski resort from California to Maine is now expecting a record-breaking season in terms of snowfall.
    You’d better buy their pass now before it’s too late!
    Truthfully, many western ski resorts are looking to cash in on the hopeful nature of a strong El Niño following last season, which could go down as one of the worst in North American history. As with any industry in capitalist America, you need only foll
  • 30+ Inches of New Snow and Counting: South America's Wonderful Winter Continues

    Chile and Argentina’s ski resorts are smack-dab in the middle of one of the best seasons in recent memory. The snow started in early July and hasn’t stopped since.
    A storm that started on Tuesday, August 25, 2026, is still pounding the Andes with snow and is expected to taper off throughout the weekend. More snow showers are in the forecast for the following two weeks, according to OpenSnow.
    Ski Portillo, Chile, perhaps the most famous ski resort in South America, has far exceeded it
  • The Snow League Will Be Even Easier To Watch This Season

    One of the biggest complaints that I hear from skiers is that there aren’t enough “mainstream” broadcasts of events. Well, that’s finally changing this upcoming season.
    Shaun White’s high-flying head-to-head halfpipe competition, dubbed The Snow League, announced today, August 27, 2026, that it has expanded its media and broadcast partnership with NBC Sports and Peacock.
    We’ll dive into the specifics in a bit, but perhaps the most exciting development included
  • Backcountry.com Rebrands Its In-House Gear Line

    Last week at the re-launch of Outdoor Retailer in Minneapolis, Utah-based e-commerce giant Backcountry.com unveiled a new look for the collection of brands under their in-house product line umbrella. It’s now called BGA (Backcountry Gear & Accessories).
    Formerly sold under the Backcountry name, BGA now steps into its own identity across apparel, accessories, and hardgoods, and will roll out across all manner of product pages in the coming months. That includes snow outerwear, like
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