• Doppelmayr To Expand Canadian HQ by 185,000 Square Feet

    Doppelmayr To Expand Canadian HQ by 185,000 Square Feet
    Late last month, the ski chairlift manufacturer Doppelmayr announced plans to expand its Canadian headquarters in Saint-Jérôme, Québec, over the next 18 months with a new building that includes office, production, and warehousing areas.The structure, which covers 185,000 square feet of indoor and outdoor space, will nearly double the size of the preexisting headquarters and is aimed at helping Doppelmayr better serve the North American market, where, according
  • Iowa Ski Area Rebranding, But Won't Add Mountain Biking

    Iowa Ski Area Rebranding, But Won't Add Mountain Biking
    Previously known as Mt. Crescent Ski Area, Crescent Hill at Hitchcock, Iowa hopes to prioritize four-season activities while emphasizing conservation, according to its recently released master plan.In the master plan, there are three stages, “Immediate,” “Intermediate,” and “Aspirational.” According to the document, the stages correspond with the timing and scope of each project. For instance, a proposed beginner area with conveyor lifts aligns with the &ldquo
  • How POWDER Magazine Was Created: The Origin of the First Issue

    How POWDER Magazine Was Created: The Origin of the First Issue
    Happy summer, skiers. It's our least favorite time of the year.All jokes aside, summer isn't all that bad. I'm personally looking forward to riding my bike, swimming in lakes, and sipping cold beverages with friends outside.With all of that said, summer is a season of nostalgia. The hot dogs sizzling on the grill. Fireworks exploding overhead. Good music playing on the radio. Summer transports us back to our youth. To a time when life had less stress.The Summer of Ski Nostalgia is a summer-long
  • Lindsey Vonn Celebrates One Year Since Partial Knee Replacement That Revitalized Her Career

    Lindsey Vonn Celebrates One Year Since Partial Knee Replacement That Revitalized Her Career
    Lindsey Vonn had been retired for over five years when she elected to undergo a partial knee replacement to fix chronic aches and pains from years of skiing.The surgery took place in April of 2024. Since then, Vonn has made an unthinkable comeback to the World Cup circuit, finished in second place in Super-G at the 24/25 World Cup Finals in Sun Valley, Idaho, and is now vying to compete in her fifth Olympics at the 2026 Milan-Cortina games.Vonn's Instagram post on June 1, 2025 documents her prog
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  • Eileen Gu Shares Selfies With Tom Cruise and LeBron James

    Eileen Gu Shares Selfies With Tom Cruise and LeBron James
    Eileen Gu is one of the best freeskiers and was the world's second-highest paid female athlete in 2024, according to Sportico. On top of that, Gu is a bonafide supermodel and fashion icon with sponsors like Porsche, Red Bull, and Louis Vuitton.Her greater influence and popularity amongst the world doesn't stop there. POWDER recently covered Gu's breakthrough as Sports Illustrated Swimsuit's third skier to be featured in the iconic annual magazine.Just when we thought Eileen Gu cou
  • This Skier Is Making a Case for Eschewing Technology

    This Skier Is Making a Case for Eschewing Technology
    Ross Douthat, the regular conservative New York Times columnist, recently sat down with researcher Daniel Kokotajlo to chat AI on his Times-affiliated podcast. And, while the future is still yet to play out, Kokotajlo’s predictions are beyond bleak. While most of us in the writing world are bemoaning how Google’s AI search distills our hours of work into small, digestible snippets, or perhaps even wonder if someday soon all writing–including of the outdoor canon–will be d
  • Another New Record Established on Mont Blanc After Flurry of Speed Attempts

    Another New Record Established on Mont Blanc After Flurry of Speed Attempts
    The flurry of fastest known times (FKTs) on Mont Blanc continues.Just days after the Frenchman Benjamin Védrines set a new men's ski FKT ascending and descending the mountain from a church in Chamonix, France, William Boffelli, of Italy, crept ahead with a wicked fast time of four hours, 43 minutes, and 23 seconds on May 31. That’s 11 minutes faster than Védrines. See below.Want to keep up with the best stories and photos in skiing? Subscribe to the new Powder To The People n

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