• What a Viral Case Does to a Criminal Defense Firm’s SEO

    What a Viral Case Does to a Criminal Defense Firm’s SEO
    A firm takes on a case that ends up being covered by local news, then picked up nationally. Traffic to the website spikes overnight, media outlets link back to the firm’s page, and search visibility for the firm’s name jumps in a way months of steady SEO work never achieved. It looks like a windfall, and in some ways it is. It’s also a moment that can just as easily damage a firm’s long-term search presence if nobody is paying attention to what’s actually happening

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