• Minority, Renter Households at Center of Low Homeownership Rate

    Minority, Renter Households at Center of Low Homeownership Rate
    The homeownership rate spiraled to its lowest point in 50 years earlier this year, and while it picked up in the third quarter, it remains off its recent peak. The populations bearing out the trend the most, according to a new analysis by the Pew Research Center, are low-income, minority, renter, and young adult households.
    For low-income households—a term that assumes three-person households earning an annual income of $44,000 or less—the homeownership rate has fallen from 52.9 perc
  • An Innovation Combining the Best of Both Worlds

    An Innovation Combining the Best of Both Worlds
    Innovation is a funny thing. Sometimes it introduces an idea that’s never existed before. More often, though, it’s a creative extension of elements already in use. The genius is in combining the elements in some revolutionary, game-changing way.
    When everything comes together, the result makes perfect sense. And that’s what we’re hearing when we tell people about Motto Mortgage: It makes perfect sense.
    A Better WayMotto Mortgage, announced in October, connects a real esta
  • Lennox Scott: 2017 ‘Incredible’ for Real Estate

    Lennox Scott: 2017 ‘Incredible’ for Real Estate
    In the following commentary, Lennox Scott, chairman and CEO of John L. Scott Real Estate, offers his 2017 housing forecast for the Puget Sound market.
    What an exciting time in real estate! 2016 was one of the best years ever, and I predict 2017 is going to be just as incredible. Strong job growth, amazing interest rates and a shortage of inventory will continue to fuel home appreciation and sales activity. We expect to see 8 percent price appreciation in the more affordable and mid-price ranges
  • Gaining Leads, Referrals, and another Hour in the Day

    Gaining Leads, Referrals, and another Hour in the Day
    In the following interview, Lee Goldstein, president of InTrust Realty in Raleigh, N.C., discusses conditions in his local market, as well as online lead generation and marketing, including social media.Region Served: Wake County, N.C.
    Number of Agents: 22
    Number of Offices: 2
    Facebook: InTrust Realty
    What challenges did your market face this year, and how did you overcome them?The challenge we faced this year was low inventory. It’s easy to sell houses—it’s very difficult to f
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  • Home Inspections a Valuable Component in Competitive Market

    Home Inspections a Valuable Component in Competitive Market
    For more than 20 years, Mike Hanneman and HomeTeam Inspection Service of Anchorage have brought a winning formula to home inspections in the Anchorage, Alaska area, relying on a team concept to ensure the most accurate and complete home inspection.
    Thanks to this team approach, different inspectors are called upon depending on their specific area of expertise. The final result? A comprehensive whole house inspection, usually done in half the time it takes competitors.
    Brian Broderick, a 26-year
  • The 2017 Color of the Year Is Fresh…and Prehistoric

    The 2017 Color of the Year Is Fresh…and Prehistoric
    Prepare to see a lot more green in 2017—and not the kind you get from a scratch-off.
    Pantone recently revealed next year’s Color of the Year, a “zesty” yellow-green named—what else?—Greenery. The hue, which immediately brings to mind The Land Before Time, will crop up in home decor and housewares, from accents and furniture to paint.
    The “refreshing and revitalizing shade,” as Pantone’s color experts describe, “is symbolic of new b

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