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• Taos Ski Valley Named to Fast Company's Annual List of the World's Most Innovative Companies for 2023

  02-03-2023 17:00
  Environmental and Social Responsibility Actions Demonstrate Resort's Leadership Across Outdoor Industry TAOS, N.M., March 2, 2023 /PRNewswire/ -- Fast Company has selected Taos Ski Valley to its prestigious annual list of the World's Most Innovative Companies for 2023, based on its...
  
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• The Scoop: HBO pokes fun at self after yet another rebrand

  16-05-2025 17:29
  
  YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics.
  In a move that might make some viewers roll their eyes, Warner Bros. Discovery is once again renaming its streaming platform. The company is returning to “HBO Max,” undoing the 2023 decision to drop “HBO” from the name in favor of just “Max.”
   
  [RELATED: Do you know a top woman in HR? Nominate by Aug. 15]
   
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• 3 ways to start a story

  16-05-2025 12:00
  
  2025 Pulitzer Prize winners show us how to craft that critical first sentence.Tom Corfman is a senior consultant with RCG.
  Bret Stephens, who received the Pulitzer Prize for commentary in 2013, offered a tip that’s useful to any storyteller, including public relations and internal communications teams.
  “A wise editor once observed that the easiest decision a reader can make is to stop reading,” he wrote in 2017, after he jumped from The Wall Street Journal to The New York
  
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• 2025 Internal Email Communications Benchmarks

  16-05-2025 12:00
  
  When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through?
  The post 2025 Internal Email Communications Benchmarks appeared first on PR Daily.
  
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• Navigating Trump’s second term requires becoming ‘first movers’

  15-05-2025 13:00
  
  Public affairs teams must move from reactive crisis management to proactive strategic planning.
  Since President Donald Trump began his second term, brands have been tested by a whirlwind of policy changes, from sweeping executive orders on tariffs to abrupt pushbacks on social issues.
   
  [RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications]
   
  Many communicators, especially in the nation’s capital, have felt overw
  
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• How consumer data and ‘techstyle’ drive new Samsung campaign

  15-05-2025 12:00
  
  Plus, the value of having comms in the room at the beginning of your advertising campaign.Data is one of the most powerful drivers of PR campaigns today, whether that’s finding compelling stories to pitch to the media or adjusting strategy based on consumer behavior.
  But Samsung’s new campaign has data as its very foundation, helping to understand how customers interact with its products to, in turn, draw new customers. This impacts everything from commercials to journalist interacti
  
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• The Scoop: Transportation Sec undercuts Newark Airport safety claims with offhand comment

  14-05-2025 16:41
  
  Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.
  Transportation Secretary Sean Duffy spent the weekend insisting Newark Liberty Airport is safe despite recent technical failures and staffing shortages. However, a recent off-the-cuff comment during a lengthy radio segment may have undone all of that messaging legwork.
   
  [RELATED: Earn recognition for your incredible comms efforts]
   
  Duffy str
  
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• Harnessing culture through humanity

  14-05-2025 12:00
  
  Why brands should take a holistic approach to developing culture.
  Defining your organization’s culture is critical for not only for employee morale and productivity, but also for engaging customers, brand trust and adding value to your overall mission.
  But actually defining what culture is can be a little trickier, said Marcus Collins, clinical assistant professor of marketing at the University of Michigan during Ragan’s Employee Communications and Culture Conference.
  “We all t
  
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• 4 steps for building a proactive anti-deepfake strategy

  14-05-2025 12:00
  
  Understand online audience behavior and information flows.
  In order to build a proactive strategy for risk management, brands need to understand their audience and how information flows to prevent crisis from deepfakes and AI.
  Understanding how people think along with audience analysis is a passion for Simon Paterson, the U.S. head of counter disinformation for crisis and risk at Edelman.
  His past experience advising national defense institutions led him to become an expert in crisis communicati
  
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• Creator partnerships: Healthcare’s secret weapon against misinformation

  13-05-2025 13:00
  
  Regulatory scrutiny, targeted outreach make creator-driven content effective.
  Since the pandemic, health misinformation has spread rapidly across social media, and many healthcare brands are struggling to keep up. With as many as 50% of Gen Z turning to TikTok for medical advice, false claims often outpace facts.
  Amaris Modesto, SVP of creator marketing at Edelman, believes strategic creator partnerships are key to combating this issue. By leveraging voices people already trust, healthcare brand
  
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• The Scoop: Apple wants to raise prices on iPhones – but avoid Amazon’s fate

  12-05-2025 16:50
  
  Plus: Subscribers shell out big bucks for Substacks; government and airlines try to reassure about Newark Airport’s safety.When Amazon even suggested showing the impact of tariffs on certain prices last month, reprisal from the White House was swift, with the press secretary dubbing it a “hostile and political act.” Amazon ultimately denied that the move ever would have been rolled out externally. The snafu was quickly smoothed over with a phone call between President Donald Tr
  
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• The rise of journalists on Substack with Alexis Benveniste

  12-05-2025 12:00
  
  These newsletters are growing in power.Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
  Alexis Benveniste had a successful run at traditional media brands including Bloomberg, CNN, The New York Times and The New York Post before going freelance.
  She represents a new wave of seasoned journalists who are becoming entrepreneurial and launching their own media brands. Benveniste debuted her Substack “Extra Credit” earlier this year and
  
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• The great realignment: Recalibrating risk for corporate social impact storytelling

  12-05-2025 12:00
  
  Things are changing — not ending.Megan Tuck  is SVP and leader of Bliss Impact, The Bliss Group.
  The effects of the corporate rebrand of DEI are being felt everywhere, from communications and HR departments to the C-suite and operations teams. I recently had an “a-ha” moment about this during a conversation with Lily Zheng, a FAIR strategist who is pioneering an alternative framework to organizational DEI. I asked what they think about these changes, and their question bac
  
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• The Scoop: Pope Leo XIV humanizes himself with introduction

  09-05-2025 17:27
  
  Plus: A’ja Wilson lands first shoe deal with Nike, but fan reaction is mixed.
  White smoke rose from the Sistine Chapel on May 8, signaling the Bishop of Rome had been chosen after just two days of conclave.
  Pope Leo XIV, the first American pope in history, soon greeted a crowd of people eagerly waiting to hear his first words as the new leader of the Catholic church.
  Born Robert Francis Prevost, a Chicagoan, former Bishop of Peru and a Villanova University graduate, he addressed the people
  
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• Jayli Barkley of Riverside County District Attorney’s Office grounds government messaging in real life

  09-05-2025 12:00
  
  For Jayli Barkley, communications work because they come from lived experience.Authenticity is Jayli Barkley’s superpower.
  Barkley is the principal district attorney information specialist for the Riverside County District Attorney’s Office, where she oversees division operations, project management, directs internal communications and leads the office’s social media efforts.
  As a public sector communicator, she leads with integrity and humanity—because she’s not ju
  
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• Buffett’s farewell: Reflecting on his simple words and succession surprise at Berkshire

  09-05-2025 12:00
  
  Buffett’s communications style was unmistakable, even as he retires.
  Abby Trexler is managing director at Vested.
  Warren Buffett’s announcement that he will retire at 95 closes a remarkable chapter in American business history. Personally, it was a sad day in our house this week when we heard the news. We are big Buffett fans; we even have a handwritten note from Warren answering a question we wrote him about, asking why a chapter was removed after the 1962 edition of Ben Graham&rsqu
  
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• How PR pros can turn data into stories that stick

  08-05-2025 13:00
  
  Data-driven storytelling can spark press, boost engagement and build trust.
  Data might not tug at heartstrings on its own, but in the right hands, it can become a storyteller’s most powerful tool.
  For Michael Kaye, director of brand marketing and communications at ARCHERand OkCupid, those statistical insights offer an informed way to spotlight human behavior and create culturally relevant narratives.
  Whether the goal is to land press coverage, shape brand messaging or create social content
  
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• Zenith Awards to honor greatness in PR, marketing and mixternal comms

  08-05-2025 12:00
  
  The new program will recognize the strategy, creativity and innovation driving the communications industry forward.
  Communicators are having a moment – and it’s not a quiet one.
  Today’s comms professionals are stepping into the spotlight. They’re guiding corporate reputation in a world of global mistrust, navigating sweeping changes in the media world and helping organizations tackle everything from cultural flashpoints to AI integration.
  Whether embedded in a global bran
  
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• These are the social media platforms wealthy Americans gravitate toward — and why

  08-05-2025 12:00
  
  Go beyond the stats with psychographics.Social media use is ubiquitous in American life. But wealthy Americans — those with a household income of $250,000 or more each year — have some unique quirks.
  And because this is such a coveted demographic for so many marketers and PR professional, it behooves us to understand where these high-income individuals spend their time and where they can best be reached.
  New data from Morning Consult explains how wealthy Americans differ from the gen
  
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• 36 podcasts for comms and PR pros, for when you’re strategizing and/or spiraling 

  08-05-2025 12:00
  
  Tune in for tips on PR, internal comms, social media strategy and more.
  While comms and PR pros are thinking on behalf of their organizations, they often forget to feed their own minds and tend to their professional development. Between media monitoring, policy development, social pivots, crisis responses, and the constant content churn, who has time to stay sharp, news savvy and inspired? 
  Podcasts can be a helpful medium by which to absorb a knowledge nugget or two while your hands are bu
  
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• Post-crisis reflection is a critical tool for communicators

  08-05-2025 11:43
  
  University of West Virginia’s Naumann-Blevins’ sophisticated approach to mitigating crises.
  Readiness and response are core principles of crisis communications.
  But there’s another R-word not being addressed enough, according to Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia.
  Reflection is often left out of the major talking points, she said. But it can greatly shape a company’s crisis communications strategy.
  
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• The Scoop: Surviving Europe’s boycott means showing up locally

  07-05-2025 17:20
  
  Also: New York Times digital subscription hike signals opportunities beyond the front page; Marvel intentionally spoils ‘New Avengers’ reveal.
  European consumers are boycotting American products in response to President Donald Trump’s aggressive trade policies and rhetoric, according to a recent analysis by the European Central Bank.
  The bank found that tariffs and political tensions have triggered what may be a lasting shift in consumer sentiment, the New York Times reported.
  
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• Meet your Ragan Training content team

  07-05-2025 12:05
  
  Get to know the Ragan team behind our new learning portal.Last week, our existing Ragan Training hub— an on-demand, subscription-based hub collecting videos and resources from Ragan conferences and webinars— transformed into a full-fledged learning portal.
  The Ragan Training learning portal integrates the hallmark features of an effective learning portal such as micro-learning modules with knowledge checks and quizzes, transcript dashboards for learners (and their managers) to track
  
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• Developing positive company culture during change

  07-05-2025 11:25
  
  Why a strategic plan is a must.
  Comms teams need a strategic plan for change that accounts for company culture and varying job roles, including those with hybrid and remote positions.
  When a business experiences massive change or growth, it’s normal to navigate through some uncomfortable territory, said Elizabeth Whittington, senior director of executive communications at St. Jude’s Research Hospital.
  Whittington dealt with this directly when St. Jude’s workforce grew by 40% in
  
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• The Modern Leader series: Decoding the ‘Now’: What employees really need to thrive

  07-05-2025 10:00
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.9: Decoding the ‘Now’: What employees really need to thrive
  Imagine your team not just working, but truly coming alive. The workplace isn’t simply changing — it’s being reinvented in real time. Employees today are seeking more than a job; they’re looking for a meaningful journey that connects
  
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• Navigating Pride in a polarized world

  06-05-2025 13:00
  
  New research offers PR strategies for brands looking to sustain credible Pride messaging.Brands are grappling with the complexities of how – or if – to observe Pride Month.
  Major retailers and consumer goods makers in particular face scrutiny from both sides of the political spectrum – from backlash over inclusive advertising to criticism from LGBTQ+ communities when support feels inconsistent.
   
  [RELATED: Join Ragan's Communications Leadership Council, exclusively for lea
  
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• How communications can break out of the order-taker trap

  06-05-2025 12:00
  
  Data from Ragan’s 2025 Comms Benchmark report points the way to a more strategic role for communicators.There are two persistent challenges communicators face year after year when carrying out their strategic plans: too few people and not enough money.
  This year is no different, according to Ragan’s 2025 Communications Benchmark Report. In fact, the data shows it’s actually a little worse.
  The Communications Benchmark Report, now in its seventh year, is a signature research pro
  
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• Benchmarking for Internal Communicators

  06-05-2025 12:00
  
  Benchmarking is what gives your data meaning.The post Benchmarking for Internal Communicators appeared first on PR Daily.
  
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• Monthly fresh ideas for improving employee engagement

  06-05-2025 10:00
  
  How small, monthly actions rooted in psychological principles can transform your workplace into a more connected, motivated and engaged environment all year long.
  Employee engagement measures an employee’s mental and emotional connection to their work, team and organization. The term was introduced in 1990 by William A. Kahn, a professor of organizational behavior at Boston University. Kahn found that employees were more engaged when they felt their work was worthwhile (psychological meani
  
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• The Scoop: The chaotic web of social media journalism as seen in one California county

  05-05-2025 16:42
  
  Plus: TikTok faces big privacy fine in EU; lessons from the fall of the MCU.Stanislaus County is home to 500,000 residents in California’s Central Valley. Like most communities across the country, traditional media has receded from this rural area, leaving inhabitants to cobble together their own news sources as best they can.
  The results can lead to misinformation — and even armed confrontation.
  An in-depth report from the New York Times examines how a powerful web of alternative me
  
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