PR Public relations news

• Navigating Trump’s second term requires becoming ‘first movers’

  15-05-2025 13:00
  
  Public affairs teams must move from reactive crisis management to proactive strategic planning.
  Since President Donald Trump began his second term, brands have been tested by a whirlwind of policy changes, from sweeping executive orders on tariffs to abrupt pushbacks on social issues.
   
  [RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications]
   
  Many communicators, especially in the nation’s capital, have felt overw
  
  Read more

• How consumer data and ‘techstyle’ drive new Samsung campaign

  15-05-2025 12:00
  
  Plus, the value of having comms in the room at the beginning of your advertising campaign.Data is one of the most powerful drivers of PR campaigns today, whether that’s finding compelling stories to pitch to the media or adjusting strategy based on consumer behavior.
  But Samsung’s new campaign has data as its very foundation, helping to understand how customers interact with its products to, in turn, draw new customers. This impacts everything from commercials to journalist interacti
  
  Read more

Follow @P_and_R_News on Twitter!