PR Public relations news

• The Scoop: Transportation Sec undercuts Newark Airport safety claims with offhand comment

  14-05-2025 16:41
  
  Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.
  Transportation Secretary Sean Duffy spent the weekend insisting Newark Liberty Airport is safe despite recent technical failures and staffing shortages. However, a recent off-the-cuff comment during a lengthy radio segment may have undone all of that messaging legwork.
   
  [RELATED: Earn recognition for your incredible comms efforts]
   
  Duffy str
  
  Read more

• Harnessing culture through humanity

  14-05-2025 12:00
  
  Why brands should take a holistic approach to developing culture.
  Defining your organization’s culture is critical for not only for employee morale and productivity, but also for engaging customers, brand trust and adding value to your overall mission.
  But actually defining what culture is can be a little trickier, said Marcus Collins, clinical assistant professor of marketing at the University of Michigan during Ragan’s Employee Communications and Culture Conference.
  “We all t
  
  Read more

• 4 steps for building a proactive anti-deepfake strategy

  14-05-2025 12:00
  
  Understand online audience behavior and information flows.
  In order to build a proactive strategy for risk management, brands need to understand their audience and how information flows to prevent crisis from deepfakes and AI.
  Understanding how people think along with audience analysis is a passion for Simon Paterson, the U.S. head of counter disinformation for crisis and risk at Edelman.
  His past experience advising national defense institutions led him to become an expert in crisis communicati
  
  Read more

Follow @P_and_R_News on Twitter!