PR Public relations news

• How PR pros can turn data into stories that stick

  08-05-2025 13:00
  
  Data-driven storytelling can spark press, boost engagement and build trust.
  Data might not tug at heartstrings on its own, but in the right hands, it can become a storyteller’s most powerful tool.
  For Michael Kaye, director of brand marketing and communications at ARCHERand OkCupid, those statistical insights offer an informed way to spotlight human behavior and create culturally relevant narratives.
  Whether the goal is to land press coverage, shape brand messaging or create social content
  
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• Zenith Awards to honor greatness in PR, marketing and mixternal comms

  08-05-2025 12:00
  
  The new program will recognize the strategy, creativity and innovation driving the communications industry forward.
  Communicators are having a moment – and it’s not a quiet one.
  Today’s comms professionals are stepping into the spotlight. They’re guiding corporate reputation in a world of global mistrust, navigating sweeping changes in the media world and helping organizations tackle everything from cultural flashpoints to AI integration.
  Whether embedded in a global bran
  
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• These are the social media platforms wealthy Americans gravitate toward — and why

  08-05-2025 12:00
  
  Go beyond the stats with psychographics.Social media use is ubiquitous in American life. But wealthy Americans — those with a household income of $250,000 or more each year — have some unique quirks.
  And because this is such a coveted demographic for so many marketers and PR professional, it behooves us to understand where these high-income individuals spend their time and where they can best be reached.
  New data from Morning Consult explains how wealthy Americans differ from the gen
  
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• 36 podcasts for comms and PR pros, for when you’re strategizing and/or spiraling 

  08-05-2025 12:00
  
  Tune in for tips on PR, internal comms, social media strategy and more.
  While comms and PR pros are thinking on behalf of their organizations, they often forget to feed their own minds and tend to their professional development. Between media monitoring, policy development, social pivots, crisis responses, and the constant content churn, who has time to stay sharp, news savvy and inspired? 
  Podcasts can be a helpful medium by which to absorb a knowledge nugget or two while your hands are bu
  
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• Post-crisis reflection is a critical tool for communicators

  08-05-2025 11:43
  
  University of West Virginia’s Naumann-Blevins’ sophisticated approach to mitigating crises.
  Readiness and response are core principles of crisis communications.
  But there’s another R-word not being addressed enough, according to Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia.
  Reflection is often left out of the major talking points, she said. But it can greatly shape a company’s crisis communications strategy.
  
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