PR Public relations news

• The Scoop: The chaotic web of social media journalism as seen in one California county

  05-05-2025 16:42
  
  Plus: TikTok faces big privacy fine in EU; lessons from the fall of the MCU.Stanislaus County is home to 500,000 residents in California’s Central Valley. Like most communities across the country, traditional media has receded from this rural area, leaving inhabitants to cobble together their own news sources as best they can.
  The results can lead to misinformation — and even armed confrontation.
  An in-depth report from the New York Times examines how a powerful web of alternative me
  
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• AI SEO: An audience-first approach to showing up in AI results

  05-05-2025 12:42
  
  The way we think about search is changing. In a pre-AI world, SEO and public relations were overlapping but ultimately separate disciplines
  But now, AI overviews have distorted the roles of each function and communicators need to adapt to form relevant, creative and meaningful content that resonates with readers, drives results and marries both search and awareness.
  “The silo and breakup of these (two areas) isn’t relevant anymore,” Jordan Leschinsky, head of strategy at c
  
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• What PR pros must know about today’s pay-to-play media reality

  05-05-2025 12:00
  
   The lines are getting murkier than ever.Ronjini Joshua is CEO of Silver Telegram.
  As media outlets increasingly monetize editorial real estate and social platforms erode trust, PR professionals are the last line of defense in helping brands earn authentic visibility and protect credibility at all costs.
  The line between earned and paid media is increasingly blurred — by emerging “media” platforms offering guaranteed placements for a fee, by social media creators who blur
  
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