PR Public relations news

• Making complex, technical stories more human

  01-05-2025 13:00
  
  Focus on personal relevance and trust to make technical topics relatable and engaging.
  In healthcare communications, complexity is inevitable. It takes skill to break down topics ranging from regulations to scientific breakthroughs in language the average person can understand.
  But for Christopher Hippolyte, EVP and deputy head of corporate affairs at Syneos Health Communications, success starts with turning the technical into something deeply human.
  “To capture hearts and minds, you need
  
  Read more

• These are the phrases that drive communicators nuts

  01-05-2025 12:30
  
  From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases.Much like clothes, words and phrases used in communications have trends. One day everyone is talking about unprecedented times and the next we’re all navigating challenging headwinds.
  These terms might start out fine – even good. But over time and with overuse, these terms have begun to fray the nerves of many communicators.
  On LinkedIn, more than 250 communicators and journalist
  
  Read more

• Your insight needed: How you use business acumen in comms

  01-05-2025 12:18
  
  Take this brief survey and help shed light on an important area of the industry.Communicators truly step out of a role as order takers and into their full strategic power when they understand not only their own role in communications, but when they demonstrate their business acumen. By integrating their area of specialty into a general knowledge of the needs of the business, communicators can become true strategic partners.
  To better understand communicators’ knowledge of business acumen,
  
  Read more

Follow @P_and_R_News on Twitter!