PR Public relations news

• The Scoop: Amazon clarifies tariff pricing report after Bezos’ ‘good guy’ call with Trump

  30-04-2025 17:18
  
  Also: Starbucks CEO addresses poorer-than-expected earnings call; Coca-Cola outlines playbook for countering misinformation.
  Amazon came out forcefully this week to deny reports that it planned to display tariff-related import charges alongside product prices – a feature the company says it never approved and has no plans to implement on any of its platforms.
   
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  Punchbowl News, a Capitol Hill-focused ou
  
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• Social media reigns despite disruption

  30-04-2025 12:00
  
  Social media remains the top channel for external communications, but watch out for video and AI content.Despite the on-again, off-again ban on TikTok in the U.S. and shifting moderation policies from Facebook, X and other major platforms, social media retains its position at the No. 1 channel for external communications.
  Data from Ragan’s 2025 Communications Benchmark Report, a signature research project conducted for members of Ragan’s Communications Leadership Council, finds the c
  
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• Behind the headlines: Helping my friend through a 48-hour media firestorm

  30-04-2025 12:00
  
  A PR pro stepped up when a confrontation with a congresswoman went viral.Brad Gorman is the founder of Gorman Strategies. Follow him on LinkedIn.
  “You’re on after the pope.”
  That’s what a CNN producer said in my ear at 11:45 p.m., just moments before I coached a friend through his first-ever TV interview — one that would be seen live by half a million Americans.
  Hours earlier, he was just a voter asking a question.
  This became a real-time case study in power, public
  
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• Aligning AI with organizational values and brand

  30-04-2025 12:00
  
  Steps to create ethical and trustworthy decisions regarding AI.
  Communicators need to gain a true understanding of how AI is being used and what purpose it serves to build trust among clients, stakeholders and colleagues.
  This can be achieved with transparency and ethical messaging throughout the decision-making process, industry leaders said during Ragan and PR Daily’s recent AI Horizon’s Conference.
  Discussing the most pressing concerns for comms teams, Brian Snyder, chief innovati
  
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• 3 ways to adapt to the media landscape

  30-04-2025 12:00
  
  You’ve got to evolve.Keenan J. Emery is account director at Method Communications. 
  There’s been quite a bit of PR hand wringing about the shifting media landscape, and while it’s true that smaller Substacks, newsletters and LinkedIn are quality options with increasing credibility, I believe it’s more of a changing of the guard than a cataclysmic shift. We’ve seen media heavyweights like Alex Konrad (formerly at Forbes) and Ron Miller (formerly at TechCrunch) l
  
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