• The Scoop: The PR struggle to make sorghum a hot new food trend

    The Scoop: The PR struggle to make sorghum a hot new food trend
    Plus: Video podcasts boom; the wide-ranging impacts of broken American-Canadian trust.If you’ve heard of sorghum, you may think of it as something used to feed pigs, or perhaps as a component in ethanol.
    But the American-grown grain has the potential to become the next quinoa, especially as tariffs enhance the importance of grown-in-America products. Notably, it has twice as much protein as quinoa and four times as much as rice or corn – a major boon in a protein obsessed world. Sorg
  • The New Rules of Internal Comms: Personalized, Unified and AI-Powered

    The New Rules of Internal Comms: Personalized, Unified and AI-Powered
    You can’t fix comms with an old-school omnichannel.The post The New Rules of Internal Comms: Personalized, Unified and AI-Powered appeared first on PR Daily.
  • Stop worrying about whether content is AI-generated

    Stop worrying about whether content is AI-generated
    Outcomes matter more than inputs.Log onto LinkedIn on any given day, and you’re bound to see impassioned debates about how to tell if something is AI-generated.
    If it has an em dash, it was AI! If it uses the phrase “in today’s challenging environment,” a robot did it! On and on, tips for sniffing out AI that begin to sound more like articles of faith than helpful advice, a search for human connection in a time of technological uncertainty.
    As a writer and editor who read
  • Bob Safian on securing a guest on a top business podcast

    How to pitch podcasts the right way.Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
    Bob Safian is a renowned journalist, media executive and business strategist, known for his deep insights into leadership, innovation and navigating change.
    As the former editor-in-chief of Fast Company, Safian has been at the forefront of media trends around entrepreneurship and disruption. Today, he serves as the host of Rapid Response and editor-at-large for
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