PR Public relations news

• The Scoop: Walgreens makes fiery statement after settling $300M opioid case

  23-04-2025 17:26
  
  Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments.
  Walgreens has agreed to pay $300 million, plus interest, to settle allegations from U.S. prosecutors that it illegally filled millions of invalid opioid prescriptions.
  Despite agreeing to the payout, the company “strongly disagrees with the government’s legal theory and admits no liability,” spokesperson Fraser Engerman told Reut
  
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• Avoid these mistakes to keep SEO fresh and trending

  23-04-2025 14:54
  
  Keep SEO practices simple, snappy and relevant.
  Communicators can occasionally get caught up in the weeds of shifting SEO and content trends.
  From AI overviews to headline writing, keyword use and Google analytics, there are many factors to consider when presenting content.
  It’s important to stay relevant, but there’s no need to overcomplicate the issue, said Louisa Frahm, SEO director at ESPN.
  “I think one of the biggest mistakes people make when it comes to search-friendly co
  
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• ESG is dead. Long live ESG storytelling.

  23-04-2025 12:00
  
  What ESG needs is better branding.Marianne O’Connor is CEO of Sterling Communications.
  Remember when every tech company couldn’t shut up about ESG? Environmental, social, governance — three magic words that made press releases sound responsible, forward-thinking, and vaguely European. Investors loved it, the media ate it up, and for a while, it seemed like companies that weren’t jumping on the ESG train were about to get left behind.
  Fast forward to 2025. The GOP has run
  
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