PR Public relations news

• Duolingo shares PR secrets of viral ‘Death of Duo’ campaign

  22-04-2025 13:00
  
  The team attributes its success to its ability to adapt on the fly and collaborate.
  Duolingo users who opened their app on Feb. 11 found the familiar green owl mascot dead – tongue out, eyes replaced with cartoonish Xs.
  It wasn’t a simple logo tweak. It marked the start of one of the most bizarre and viral campaigns in the language app’s 14-year history.
   
  [RELATED: Enter the PR industry's most prestigious awards program by July 23]
   
  Most recognized the drama as a cl
  
  Read more

• How the economy and politics are squeezing communicators

  22-04-2025 12:00
  
  Uncertainty and unrest are up, and DEI and ESG are down but not out.Tariffs and trade wars have dominated the conversation in recent weeks. Paired with shifting cultural dynamics around DEI and ESG, they are creating a potent set of challenges for communicators as they enter the second quarter of 2025.Data from Ragan’s 2025 Communications Benchmark Report, a signature research project conducted for members of Ragan’s Communications Leadership Council, finds communicators concerned ab
  
  Read more

• The Modern Leader series: Practical steps to make sure your people feel seen, heard and that they belong

  22-04-2025 10:00
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.8: Practical steps to make sure your people feel seen, heard and that they belong
  It can be easy today to focus on metrics, deadlines and deliverables. But there’s something more fundamental that employees want, which drives performance: the basic human need to feel seen, heard and belong. When these needs are met, people brin
  
  Read more

Follow @P_and_R_News on Twitter!