• Helping executives be human in interviews

    Helping executives be human in interviews
    Why one media relations pro describes herself as ‘anti-talking point.
    Media training isn’t just about staying on message. It’s about helping executives show up as credible, confident and human – whether they’re sitting down for a print interview or chatting with a podcast host.
    “We’re not just preparing people to stick to a script,” said Madeleine Shin, executive vice president and U.S. health media lead at Weber Shandwick.
     
    [RELATED: Become
  • Data: How to drive web traffic and engagement with LinkedIn

    Data: How to drive web traffic and engagement with LinkedIn
    New data sheds light on which formats get the biggest results.
    The conventional wisdom is that putting a hyperlink into a post on LinkedIn will kill your reach. Instead, you should include the link as the first comment.
    But that’s just not true, according to new research from Metricool.
    Their 2025 LinkedIn Study found that link posts have 4.9% higher impressions and 13.5% higher interactions than other posts. And the number of clicks on links has increased 28% year-over-year.
    Does that sur
  • PR Daily’s Media Relations Awards finalists announced

    PR Daily’s Media Relations Awards finalists announced
    Winners will be celebrated at an event at the Yale Club in New York City on Sept. 26.
    Media relations professionals operate at the intersection of timing, storytelling and trust. As the go-to source for training, best practices and recognition in public relations, PR Daily has a front-row seat to the campaigns and individuals shaping conversations, driving narratives and elevating reputations.
    PR Daily’s Media Relations Awards celebrate the people and teams behind today’s most effect

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