PR Public relations news

• The Scoop: Coffee Mate embraces ‘awkward’ moment with ‘White Lotus’ finale

  09-04-2025 17:29
  
  Also: News outlets ‘regret’ reporting error after market tumbles; IG looks to improve search to compete with Google, TikTok.(Warning: Content below contains spoilers for the “White Lotus” finale.)
  Coffee Mate’s marketing team handled an unexpected situation with agility when their piña colada-flavored creamer was part of a dramatic plot twist in “The White Lotus” season finale.
  The brand had launched a piña colada-flavored creamer earlier t
  
  Read more

• Hilton shares how it uses AI to enhance human creativity

  09-04-2025 12:00
  
  The global hotel chain empowers communicators to use the tech as tools as opposed to collaborators.Hilton Worldwide has embraced artificial intelligence to support its editorial team in creating content while maintaining the human touch.
  The hospitality company’s editorial team, made up of former journalists and TV producers, uses AI to aid with content planning and production, without allowing it to generate stories.
  Jennifer Fickley-Baker, Hilton’s director of global editorial, sha
  
  Read more

• A look into JPMorganChase’s pivot from DEI to ‘DOI’

  09-04-2025 12:00
  
  As more companies adopt DEI shifts, communicators need to stay one step ahead.In the first quarter of 2025, a new administration in the White House led to the rapid erosion of DEI programs and policies at many major companies. While some organizations like Deloitte told their employees to stop using pronouns in emails in response to the current climate, other companies have taken a different path.
  According to a report from HR Dive, JPMorganChase is renaming its DEI program “DOI,” fo
  
  Read more

Follow @P_and_R_News on Twitter!