• The Scoop: How brands are responding to tariff volatility

    The Scoop: How brands are responding to tariff volatility
    Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
    Brands and consumers are reacting to the volatile trade war continuing to emerge around the world.
    “Today is an across-the-board disruption of the American economy, so anything with consumer exposure is getting creamed,” Richard Kramer, an analyst at Arete Research, told the New York Times.
    In response, various brands and entire industries have wasted little ti
  • The Scoop: Brands’ tariff response aim to create stability amid market volatility

    The Scoop: Brands’ tariff response aim to create stability amid market volatility
    Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
    Brands and consumers across the globe are reacting to the volatile trade war continuing to emerge around the world.
    On Friday, China responded to President Donald Trump’s tariffs by imposing its own 34% tariffs on U.S. goods, including agricultural exports and electronics. The move occurred less than a day after the United States imposed stricter tariffs, of var
  • UConn’s Brent Lucia on mastering business communication

    UConn’s Brent Lucia on mastering business communication
    Tips for navigating AI and staying ahead in comms.Brent Lucia has spent over a decade helping others master the art of communication. As an assistant professor in-residence at UConn’s School of Business, Lucia teaches business communication, preparing students to write and speak with clarity. His research explores how big tech shapes its messaging, especially around AI and XR and has been featured in New Media & Society, Rhetoric Review, Computers and Composition, and Business and Prof

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