PR Public relations news

• The Scoop: Brands tap into April Fools’ Day hijinks for viral engagement

  02-04-2025 17:28
  
  Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
  April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas.
  While pranks on April 1 are a tradition, it’s also a chance for companies to showcase their personalities and promote special deals – all with a wink.
   
  [RELATED: Make sure your team is up
  
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• Don’t let media ‘bias’ keep your clients out of the press

  02-04-2025 12:00
  
  PR pros must figure out these issues every day.Dustin Siggins is founder of Proven Media Solutions. 
  Media bias can stop your clients from getting in the press.
  No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as:The client drafts a 2,000-word essay for an outlet that wants 800 words.
  National media outlets prefer well-known voices like Mark Cuban over a little-known small business owner.
  The local news outlet do
  
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• An inside look at PwC’s AI program

  02-04-2025 12:00
  
  Successful implementation requires buy-in from staff at all levels.As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities.
  At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across its 200-person communications team.
  “AI is not the kind of thing you can do from the bottom u
  
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