PR Public relations news

• The Scoop: TikTok ramps up social pressure ahead of looming U.S. ban

  26-03-2025 16:29
  
  Also: FCC chair sends ‘end DEI’ message to companies; Block CEO Dorsey catches heat for insensitive layoff email.
  TikTok is ramping up its efforts to avoid a U.S. ban as the April 5 deadline approaches for its forced sale to a non-Chinese owner such as Oracle.
  With legal challenges mounting and the threat of a ban growing more real, the platform is taking a new approach by launching an extensive advertising campaign aimed at bolstering its public image. The campaign, which includes T
  
  Read more

• Futureproofing your brand with creative AI storytelling

  26-03-2025 12:00
  
  Partnering with AI while maintaining authenticity.
  AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal.
  “My biggest pro tip through all of this is to be human,” said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven media during Ragan’s recent AI Horizons Conference in Miami. “The biggest risk we run is losing the human elemen
  
  Read more

• ‘A license to act’: Comms strategies for overcoming declining trust

  26-03-2025 11:00
  
  While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust.
  Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public.
  These findings come from the 2025 Edelman Trust Barometer, a comprehensive international survey on public trust in government, media, business and NGOs. The study, conducted across 28 countries with respo
  
  Read more

Follow @P_and_R_News on Twitter!