PR Public relations news

• Trade associations: PR’s secret weapon during tariff battle

  25-03-2025 12:00
  
  How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.Tariffs are changing the world and businesses must adapt.
  Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue.
   
  [RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn
  
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• Read the Executive Summary from Ragan’s 2025 Communications Benchmark Report

  25-03-2025 11:09
  
  The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change.Communicators’ abilities are being tested in ways they’ve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst of a critical period.
  Insights from the 2025 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communic
  
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• How to write effective internal email subject lines

  25-03-2025 09:00
  
  Why email subject lines are important.
  Subject lines are an underappreciated asset.
  Internal communicators devote significant effort to crafting the content of employee emails, such as announcements, news updates and safety memos. Yet, the subject lines are often just an afterthought.
  Since subject lines contain a lot of power, this is an unfortunate oversight. To name a few benefits, an effective subject line can:Capture the recipient’s attention.
  Motivate a recipient to take action.
  Spar
  
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