PR Public relations news

• The Scoop: How multinational companies need to address global DEI dilemma

  21-03-2025 16:31
  
  Also: Nvidia CEO addresses investor concerns head-on; student manager inspires basketball fans with compelling employee ambassadors.
  Multinational companies face a challenge in adjusting their diversity, equity and inclusion policies to align with the different political and regulatory environments in the United States and Europe.
  The Wall Street Journal reported that businesses such as Aldi, McDonald’s and Institutional Shareholder Services have scaled back or modified DEI commitments in
  
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• The A-B-Cs of social media from the voice of ‘Sesame Street’

  21-03-2025 13:32
  
  Every brand can learn from Cookie Monster.“The Cookie Monster” rule of social media is simple: Every post must feel like it could only come from you, just as a post from “Sesame Street’s” sweets-loving Muppet will be unmistakably him.
  While this might seem like an easy rule to apply when you’re talking about a puppet with decades of brand equity, it should apply to any brand. Eder Reynoso, former senior social media manager for Sesame Workshop, demonstrated th
  
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• Audible’s Director of Internal Communications Lauren Roberts connects employees to purpose

  21-03-2025 11:37
  
  Plus, the key to clear and impactful communication.As Director of Internal Communications at Audible, Lauren Roberts helps shape the company’s culture by advising executives and crafting messages that engage, educate, and inspire employees. With over 15 years of experience, Roberts has led communication strategies across industries, from tech to media to financial services. 
  Before Audible, she drove internal and executive communications at Juul Labs, guiding employees and leaders thr
  
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